Transform Awards Asia 2021 winners announced
For the past eight years, the Transform Awards Asia have been celebrating the transformative power of branding and rebranding in the continent. Transform magazine is proud to announce the winners of the Transform Awards Asia 2021, which reflect the agencies and creative teams exhibiting the best work in brand strategy and development.
Each entry was examined by a panel of expert judges, who determined those that set the benchmark in best practice in corporate, product and global brand design and strategy.
After sweeping up golds in the ‘Best use of typography,’ ‘Best brand evolution' and ‘Best visual identity from the financial services sector,’ categories, Standard Chartered and Lippincott took home the most coveted awards of the night, the ‘Grand prix.’ Standard Chartered worked with Lippincott to develop a new brand identity that would retain existing customers whilst facilitating growth. The refreshed identity, which features a new style of imagery, modernised iconography and a bespoke typeface, really impressed the judges.
Jing-A and MetaDesign China were also stars of the night, winning the ‘Best overall visual identity’ award for their work on creating a brand that successfully reinterprets Beijing’s culture and history. Jing-A and MetaDesign China also won awards in the ‘Best use of packaging,’ ‘Best use of visual property’ ‘Best brand evolution’ and ‘Best visual identity from the food and beverage sector’ categories.
"The challenges of the past year have been immense, as companies of all sizes have worked to mitigate the impact of the Covid-19 pandemic. That’s why this year’s Transform Awards Asia winners are incredibly deserving of their recognition. They have championed communications, design and strategic brand development in the most difficult of landscapes and they have achieved great things,” says Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards Asia.
Judges were also impressed by MyRepublic and Superunion, and Good Vibes and 1HQ Brand Agency Singapore, which both took home three awards in different categories.
Winners were announced this evening in a virtual awards event. The recording of the event is available to watch here.
The full list of winners is as follows:
CONTENT
Best use of visual property
Gold - MyRepublic and Superunion
Silver - Jing-A and MetaDesign China Limited
Bronze - Casarte and Siegel+Gale
Bronze - Maxis and Shift.
Highly commended - Chicface and Hauns branding design & strategy ltd.
Highly commended - Empower and Hauns branding design & strategy ltd.
Best brand architecture solution
Gold - Maxis and Shift.
Silver - Long Rui Technology and Hauns branding design & strategy ltd.
Best use of copy style or tone of voice
Gold - Good Vibes and 1HQ Brand Agency Singapore
Silver - MyRepublic and Superunion
Best brand experience
Gold - Lijiang Hefu Hotel Co., Ltd (Indigo Lijiang) and VOCUIS Branding & Design
Silver - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch Bronze - PepsiCo Design & Innovation – Lay’s
Bronze - TYM and MBLM
Highly commended - Budweiser and The Orangeblowfish
Highly commended - Longfor Group Holdings Ltd. Husu Company (Indigo Suzhou) and VOCUIS Branding & Design
Best use of packaging
Gold - A.P.WORKS and ADBRAIN inc.
Gold - Jing-A and MetaDesign China Limited
Silver - PepsiCo Design & Innovation – People’s Daily News Media
Bronze - PepsiCo Design & Innovation – Sunbites
Bronze - Wild Honey and Shift.
Highly commended - DOMO CAKE and LITETE BRAND DESIGN
Highly commended - Kraft Heinz China and Design Bridge
Best use of audio branding
Gold - Syngenta Group / Syngenta Group China and why do birds
Best use of typography
Gold - Standard Chartered and Lippincott
Gold - Xintiandi 新天地 and JWDK.
Silver - Good Vibes and 1HQ Brand Agency Singapore
Bronze - World Table Tennis (WTT) and Superunion
Highly commended - Maxis and Shift.
Highly commended - The Sailors Home and Mission to Seafarers and Sedgwick Richardson
Best place or nation brand
Gold - Keppel Land and Sedgwick Richardson
Silver - Love Andaman and Simplisis
PROCESS
Best external stakeholder relations during a brand development project
Silver - Truliva and Ylab
Best internal communications during a brand development project
Gold - Julie's and Superunion
Best implementation of a brand development project
Gold - World Table Tennis (WTT) and Superunion
Silver - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Bronze - Citi and Shift.
Best localisation of an international brand
Gold - Moschino and Branding Records
Silver - DiscoveryPlus and Superunion
Bronze - Ferrero China and ShinyBay Design
Highly commended - Wise and Eat Creative
STRATEGY
Best creative strategy
Gold - Hotel Gahn and Simplisis
Gold - Xintiandi 新天地 and JWDK.
Silver - Julie’s and Superunion
Bronze - Citi and Shift.
Bronze - Microengine and Hauns branding design and strategy ltd.
Highly commended - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Highly commended – Jinjiang Hotels and Labbrand
Best brand evolution
Gold - Standard Chartered and Lippincott
Silver - Jing-A and MetaDesign China Limited
Bronze - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Bronze - Maxis and Shift.
Highly commended - alfred24 and Branding Records
Highly commended - EZ-Link and Superunion
Best strategic or creative development of a new brand
Gold - Ringan and Superunion
Silver - Josun Hotels & Resorts and Prophet
Silver - Xintiandi 新天地 and JWDK.
Bronze - OMNO and Shift.
Bronze - Shanghai Yuyuan Tourist Mart (Group) Co.,Ltd. and Science & Empathy Consulting
Highly commended - blüüm and Branding Records
Highly commended - Messi Jeans and Brand Intheblack
Best development of a new brand within an existing brand portfolio
Gold - Agoda Company Pte. Ltd.
Gold - DiscoveryPlus and Superunion
Silver - Josun Hotels & Resorts and Prophet
Bronze - Bayer Bellerain and Ylab
Best naming strategy
Gold - Love Andaman and Simplisis
Silver - OMNO and Shift.
Bronze - Beyond Meat and The Silk Initiative
Bronze - Ringan and Superunion
Highly commended - beflo and Prophet
Highly commended - Geometry Healthtech and BRU: D
Highly commended - Graphcore and Labbrand
TYPE
Best brand development project to reflect changed mission, values or positioning
Gold - Angia Group and Bratus Agency
Silver - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Silver - Vantage FX and Prophet
Bronze - Citi and Shift.
Highly commended - Jinjiang Hotels and Labbrand
Highly commended - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch
Best brand consolidation
Gold - Maxis and Shift.
Best rebrand of a digital property
Gold - UOB Asset Management and Shift.
Silver - Typhoon Wealth and Sedgwick Richardson
Bronze - Guangdong Shenling Environmental Systems and Sedgwick Richardson
Bronze - Microengine and Hauns branding design and strategy ltd.
Highly commended - TYM and MBLM
SECTOR
Best visual identity by a charity, NGO or NFP
Gold - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Silver - NUS Giving and Superunion
Bronze - The Sailors Home and Mission to Seafarers and Sedgwick Richardson
Best visual identity from the energy and utilities sector
Gold - Shenergy and Siegel+Gale
Best visual identity from the engineering and manufacturing sector
Gold - RAYTOOLS and Hauns branding design and strategy ltd.
Silver - Guangdong Shenling Environmental Systems and Sedgwick Richardson
Best visual identity from the financial services sector
Gold - Standard Chartered and Lippincott
Silver - Ringan and Superunion
Bronze - Typhoon Wealth and Sedgwick Richardson
Bronze - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch
Highly commended - Citi and Shift.
Highly commended - Vantage FX and Prophet
Best visual identity from the FMCG sector
Gold - Julie's and Superunion
Best visual identity from the food and beverage sector
Gold - Jing-A and MetaDesign China Limited
Silver - Heineken Asia Pacific - Tiger and Elmwood Design
Bronze - Wild Honey and Shift.
Highly commended - Ring Road Bakery and Shift.
Best visual identity from the healthcare and pharmaceuticals sector
Gold - Geometry Healthtech and BRU: D
Silver - LifeStyles and Shift.
Bronze - Alibaba - AliHealth and Siegel+Gale
Highly commended - Tang Shan Central Hospital and Siegel+Gale
Best visual identity from the lifestyle and wellness sector
Gold - Good Vibes and 1HQ Brand Agency Singapore
Silver - OMNO and Shift.
Bronze - Casarte and Siegel+Gale
Highly commended - Chicface and Hauns branding design and strategy ltd.
Best visual identity from the property, construction and facilities management sector
Gold - Hopson Commercial 合生商业 and JWDK.
Silver - Trung Thuy and Sedgwick Richardson
Bronze - Angia Group and Bratus Agency
Bronze - Keppel Land and Sedgwick Richardson
Highly commended - Hang Lung Properties and Landor & Fitch
Highly commended - Pacific Care Home and Pinbrand
Best visual identity from the public sector
Gold - Shanghai Lujiazui Development Group and Landor & Fitch
Silver - EZ-Link and Superunion
Best visual identity from the retail sector
Gold - FIL Gallery and BY-ENJOY Design
Silver - China Gold and GloryBrand
Silver - Messi Jeans and Brand Intheblack
Best visual identity from the sports, travel, leisure and tourism sector
Gold - Hotel Gahn and Simplisis
Silver - Josun Hotels & Resorts and Prophet
Silver - World Table Tennis (WTT) and Superunion
Bronze - Jin Jiang Global Innovation Center and Dragon Rouge Branding (Shanghai) Co., Ltd.
Bronze - Maiton Private Island and Simplisis
Best visual identity from the technology, media and telecommunications sector
Gold - MyRepublic and Superunion
Silver - Maxis and Shift.
Bronze - Long Rui Technology and Hauns branding design & strategy ltd.
Highly commended - Microengine and Hauns branding design & strategy ltd.
Highly commended - Telkomsel and SomeOne in London
Best visual identity from the transport and logistics sector
Silver - Changan and Siegel+Gale
Best overall visual identity
Winner - Jing-A and MetaDesign China Limited
Grand prix
Winner - Standard Chartered and Lippincott
