Transform Awards Asia 2022 open for entries

The Transform Awards Asia, now in its ninth year, has officially opened for 2022 entries. The awards programme celebrates the transformative power of brand strategy, creativity and design throughout the continent.

The awards recognise best practice in corporate, product and global brand development work, benchmarking the work of both small and large agencies. Last year’s winners include Standard Chartered and Lippincott, which took home the Grand prix award, and Jin-A and MetaDesign China Limited, which won Best overall visual identity.

The judges, formed by a panel of experts in the brand design, marketing, and corporate communications field, will create a shortlist recognising those agencies and businesses that excel for their creative or strategic approach to their branding work.

2022 sees the addition of different subcategories within the Best brand evolution category, including business, consumer and corporate. It also sees the introduction of Transform Wrapped, a new section of categories focusing on packaging design. These include 'Best use of packaging (glass),' 'Best use of packaging (print and card), Best use of packaging (other) and Best use of sustainable packaging.

The winners of the Transform Awards Asia will be announced in November 2022.

To help craft your winning submissions, download the entry and information guide, or contact Melanie Han for guidance.

The full list of categories are as follows and their definitions can be found on the dedicated categories page:

CONTENT

Best use of visual property
Best brand architecture solution
Best use of copy style or tone of voice
Best brand experience
Best wayfinding or signage
Best use of audio branding
Best use of typography
Best place or nation brand

PROCESS

Best external stakeholder relations during a brand development project
Best internal communications during a brand development project
Best implementation of a brand development project
Best localisation of an international brand

STRATEGY

Best creative strategy
Best brand evolution (business)
Best brand evolution (consumer)
Best brand evolution (corporate)
Best strategic or creative development of a new brand
Best development of a new brand within an existing brand portfolio
Best naming strategy

TYPE

Best corporate rebrand following a merger or acquisition
Best brand development project to reflect change of mission, values or positioning
Best brand consolidation
Best rebrand of a digital property

TRANSFORM WRAPPED

Best use of packaging (glass)
Best use of packaging (print and card)
Best use of packaging (other)
Best use of sustainable packaging

SECTOR

Best visual identity by sector

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector.