21 June, 2021
Transform

Transform Awards Europe 2022 open for entries

Celebrating its 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and design throughout the continent.

The awards recognises best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. Previous winners include FOX Sports, Natural History Museum, Scala Radio.

The judges, formed by a panel of experts in the branding, marketing advertising and corporate communications field, will create a shortlist recognising those agencies and businesses that excelled for their creative or strategic approach to their branding work.

Enter early to save! Entering by 3 September, means you qualify for £100 off your total entry cost and a fifth entry for free. To enter, click here.

To help you craft your winning submissions, download the entry guide.

Our 2021 winners are revealed on 23 June, so follow #TransformAwards on Twitter for live updates.

The full list of categories are as follows and their definitions can be found on the dedicated categories page:

CONTENT

BEST USE OF A VISUAL PROPERTY
BEST BRAND ARCHITECTURE SOLUTION
BEST USE OF COPY STYLE/TONE OF VOICE
BEST BRAND EXPERIENCE
BEST USE OF PACKAGING
BEST WAYFINDING OR SIGNAGE
BEST USE OF AUDIO BRAND
BEST USE OF TYPOGRAPHY
BEST PLACE OR NATION BRAND

PROCESS

BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT
BEST INTERNAL COMMUNICATION DURING A BRAND DEVELOPMENT PROJECT
BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT
BEST LOCALISATION OF AN INTERNATIONAL BRAND

STRATEGY

BEST CREATIVE STRATEGY
BEST BRAND EVOLUTION
BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND
BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO
BEST NAMING STRATEGY

TYPE

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION
BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/ VALUES/POSITIONING
BEST BRAND CONSOLIDATION
BEST REBRAND OF A DIGITAL PROPERTY

SECTOR

BEST VISUAL IDENTITY FROM:

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector.