News

Transform Awards MEA 2022 open for entries

The Transform Awards MEA, now in its ninth year, has opened for 2022 entries. The awards are the only awards programme celebrating the transformative power of brand strategy, creativity and design throughout the Middle East and Africa. The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.

Previous winners include Bank ABC and Superunion, Dubai Airports and Landor & Fitch, Oman Future Skills and OHI Leo Burnett, and Zeedni and Unisono.

The judges, formed by a panel of experts in the branding, marketing advertising and corporate communications field, will create a shortlist recognising those agencies and businesses that excelled for their creative or strategic approach to their branding work.

Andrew Thomas, Transform's publisher and founder of the awards said "This is such an exciting time for anyone involved in the transformative business of brand strategy and design, globally and here in the Middle East and Africa. Despite the impact of the pandemic, last year was a record year for the Transform Awards and we are so excited to see the work from agencies and in-house design teams in the 2022 programme".

Entries will be accepted until 4 November 2021. You can save when you enter early. Submit your work by 16 September 2021 and you'll receive a discount of USD$100 on your total entry cost. To enter, click here.

Our 2021 winners are revealed on 25 May, so follow #TransformAwards on Twitter for live updates.

To help you craft your winning submissions, download the entry guide.

Any queries you have on the Transform Awards MEA, email Cat Price who will be happy to assist.

The full list of categories are as follows and their definitions can be found on the dedicated categories page:

CONTENT

BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL
BEST BRAND ARCHITECTURE SOLUTION
BEST USE OF COPY STYLE/TONE OF VOICE
BEST BRAND EXPERIENCE
BEST USE OF PACKAGING
BEST WAYFINDING OR SIGNAGE
BEST USE OF AUDIO BRAND
BEST USE OF TYPOGRAPHY
BEST PLACE OR NATION BRAND

PROCESS

BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT
BEST INTERNAL COMMUNICATION DURING A BRAND DEVELOPMENT PROJECT
BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT
BEST LOCALISATION OF AN INTERNATIONAL BRAND

STRATEGY

BEST CREATIVE STRATEGY
BEST BRAND EVOLUTION
BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND
BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO
BEST NAMING STRATEGY

TYPE

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION
BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/ VALUES/POSITIONING
BEST BRAND CONSOLIDATION
BEST REBRAND OF A DIGITAL PROPERTY

SECTOR

BEST VISUAL IDENTITY FROM:

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector.