Transform Awards Nordics announces call for entries

After a successful inaugural programme celebrating the best in rebranding and brand development across the Nordics region, the Transform Awards Nordics is open once again for entries in it's 2021 programme. The winners at the awards represent those companies best exemplifying the transformational power of rebranding and brand design.

The early entry deadline, offering the chance to save on your entries is on 12 February and our entry process is straightforward. A information pack with guidance on how to craft your award-winning submission can be found here.

Every entry is judged by a panel of brand and communications experts, who examine the work based on criteria around creativity, strategy, innovation and results. Previous winners hailed from NextGenTel, the City of Oslo, Wayne's and the University Museum of Bergen, among others.

“The Nordics region is a bastion of brand creativity and design excellence. In the first year of the Transform Awards Nordics, we saw excellent work across all categories, with companies from sectors as diverse as heritage, food and drink, logistics and telecoms. We’re excited to announce our call for entries for the 2021 awards,” says Brittany Golob, editor in chief of Transform magazine.

Entries are accepted until 23 April. For full entry information, click here.

For further questions, please contact the events team via +44 (0) 20 3950 5356 or email Cat Price.

The categories open for entry are as follows:

CONTENT

BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL

This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.

BEST BRAND ARCHITECTURE SOLUTION

This category rewards the most efficient corporate organisational strategies developed for a brand.

BEST USE OF COPY STYLE/TONE OF VOICE

This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.

BEST BRAND EXPERIENCE

This award recognises excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.

BEST USE OF PACKAGING

This award recognises the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging.

BEST WAYFINDING OR SIGNAGE

This award honours branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.

BEST USE OF AUDIO BRAND

This award recognises companies that have employed an innovative use of sound in the development of their brand.

BEST USE OF TYPOGRAPHY

This award reflects the role that typography has played in a brand's journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively, this award could be given when visual identity and typography have been strategically aligned through an organisation’s brand guidelines.

BEST PLACE OR NATION BRAND

This award recognises the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.

PROCESS

BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT PROJECT

This award recognises the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about the change in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organisation.

BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT

This award is for the best execution of developments to or rebrand of an organisation. The coordinated roll-out of a change helps to ensure a new identity has maximum impact on audiences.

STRATEGY

BEST CREATIVE STRATEGY

This award is for the best creative, thought-out, aligned strategy behind repositioning a brand.

BEST BRAND EVOLUTION

This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND

This award is for the company that has adopted a strategic or creative approach when developing its new brand in order to differentiate the brand or the company amongst its competitors or within its sector.

BEST NAMING STRATEGY

This award honours innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organisation can demonstrate a clear and well thought through naming strategy.

TYPE

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION

This award is for the best rebrand of an organisation following a merger with another company or the incorporation of another company into the original brand.

BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/VALUES/POSITIONING

This award is for the best repositioning of an organisation to reflect a new approach to its business.

BEST REBRAND OF A DIGITAL PROPERTY

This award is for the best rebrand across the digital and online assets of an organisation, including its websites and apps.

SECTOR

BEST VISUAL IDENTITY FROM:

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector

charity/NGO/non-profit
education
energy and utilities
engineering and manufacturing
farming and agriculture
financial services
FMCG (fast moving consumer goods)
food and beverage
healthcare and pharmaceuticals
industrial and basic materials
lifestyle and wellbeing
mining and extractives
professional services
public
real estate, construction and facilities management
retail
sports, travel, leisure and tourism
technology, media and telecommunications
transport and logistics

THE FOLLOWING AWARDS CANNOT BE ENTERED, AND THE WINNER WILL BE CHOSEN BY OUR JUDGES. THE WINNING AGENCY OF THIS AWARD, WILL BE INVITED TO JOIN NEXT YEAR'S JUDGING PANEL.