Transform Europe 2022 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards Europe 2022, the only awards programme celebrating the transformative power of rebranding and brand development in the region.
The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.
This year saw the addition of different subcategories within 'Best brand evolution' - business, consumer and corporate - and 'Best use of packaging,' divided into glass, print and card, sustainable packaging and other.
Some of the most hotly contended categories this year include ‘Best brand experience,' 'Best use of typography,' 'Best creative strategy' and 'Best visual identity from the financial services sector.'
Each entry was examined by a panel of judges hailed from the likes London Fire Brigade, LEGO Group, PepsiCo and Twitter among others. Judges deliberated on each submission to determine which organisations would be named on the competitive shortlist. They focused on creativity, innovation, strategic excellence and implementation.
Last year’s winner's include Conjura and Clout, which took home the ‘Grand Prix’ award, and Collectiv Food and Red Stone, which won the ‘Best overall visual identity’ awards.
All those shortlisted in the Transform Awards Europe will take home either a Gold, Silver, Bronze or Highly Commended trophy. The winners will be announced on 30 March 2021 at a gala dinner held at The Brewery, Chiswell Street, Central London.
Reserve your table by 28 January 2022 for the chance to get a Platinum table for the price of a Gold, a saving of over £600. Also, book this offer by Christmas and we will send you a magnum of champagne!
The full shortlist is as follows:
CONTENT
Best use of visual property
E.ON Next and R/GA Media Group GmbH
Hausfeld and Living Group
Identec Solutions and Gilmar Wendt & Company
NML and SomeOne
Post Office and Coley Porter Bell
Studio4. and WMH&I
Best brand architecture solution
Barking Riverside Limited and Spinach Branding
Epicor and Together Design
ReLondon and RBL Brand Agency
World Triathlon and RBL Brand Agency
Best use of copy style or tone of voice
Bauer Media Group Sweden and Grow AB
Control Techniques and Gilmar Wendt & Company
E.ON Next and R/GA Media Group GmbH
Eau de Lavey and JoosNabhan
Knowdonia and Thisaway
Mustard and Kimpton Creative
Best brand experience
Diageo and BRC Imagination Arts
Fever-Tree and Keane
KitKat and Landor & Fitch
Klimatum AB / Vattenfall and Brand Arena Nordic Group AB
Sports Direct and The One Off
UNICEF and Brand Arena Nordic Group AB
Best use of packaging (glass)
Beekon Batches and Dynamo
Project Pimpi and Reckitt
Takamaka Rum and Pearlfisher
Best use of packaging (print and card)
Butternut of London and The Collaborators
Mars and Elmwood
Peter’s Yard and B&B studio
Tom Parker Creamery and White Bear Studio
Best use of packaging (other)
Colgate Palmolive and Bluemarlin
E-Cloth and Pearlfisher
Eichhof and Pearlfisher
Reckitt and Dragon Rouge
T&R Theakston Ltd and WPA Pinfold Ltd
Timberland and Lippincott
Best use of sustainable packaging
FRAHM Jackets and Supple Studio
Project Pimpi and Reckitt
VUSE and Landor & Fitch
Best wayfinding or signage
Pirate and Only Studio
Queensberry / CBRE GI and f.r.a
V&A and dn&co
Best use of audio branding
Colgate and MassiveMusic
CUPRA and why do birds
German Olympic Sports Confederation and WESOUND
UEFA Women's Champions and MassiveMusic
Yale and Efterklang
Best use of typography
Brasserie Diagonale and Brand Brothers
British International Research Institutes and Only Studio
Post Office and Coley Porter Bell
Sinéad O’Dwyer and Greenspace
Standard Chartered and Lippincott
The OWO and Greenspace
Best place or nation brand
Olympia and SomeOne
Sunderland City Council and Studio Blackburn
Visit Estonia and Lantern
PROCESS
Best internal communications during a brand development project
Atruvia AG and ressourcenmangel Berlin
Avaton Water and 1HQ Brand Agency
Hausfeld and Living Group
OKIN Facility and UnitedUs
Best implementation of a brand development project
Greatest Hits Radio for Bauer Media and Thinkfarm
Hausfeld and Living Group
IFS and Olix Consulting Ltd
Lewes FC and Baxter & Bailey
Best localisation of an international brand
Cornetto TK (Algida) and 1HQ Brand Agency
Cushman & Wakefield and Uberall
Terrafertil and 1HQ Brand Agency
STRATEGY
Best creative strategy
KitKat and Landor & Fitch
Kramp and mReaction
Mustard and Kimpton Creative
Scouts and Supple Studio
Sportex Group and Designhouse
Tom Parker Creamery and White Bear Studio
Best brand evolution (business)
Dixa and Design by Structure
DMA Migration and Synsation Branding
EG and Designhouse
Epicor and Together Design
Mustard and Kimpton Creative
TUVA and Kimpton Creative
Best brand evolution (consumer)
Madej Wróbel and TOUCHIDEAS
Ombar and The Collaborators
Oxford Brewery Ltd and WPA Pinfold Ltd
Peter’s Yard and B&B studio
Post Office and Coley Porter Bell
Valeo Foods and Bluemarlin
Best brand evolution (corporate)
Chigwell School and Nalla Design Ltd.
Identec Solutions and Gilmar Wendt & Company
IFS and Olix Consulting Ltd
Nationwide and Coley Porter Bell
pladis and MerchantCantos
Standard Chartered and Lippincott
Best strategic or creative development of a new brand
Cuoco and The Collaborators
Holy and Self Studio
NewDay and Opinium
Pohjolan Peruna and Ellun Kanat Oy
Riverlane and Together Design
We Are. and Collaboration Nation
You Be Chef and Coley Porter Bell
Best development of a new brand within an existing brand portfolio
atoti for ActiveViam and Made By Giants
E.ON Next and R/GA Media Group GmbH
NewDay and Opinium
NSPCC and Supple Studio
Oxford University Press and Baxter & Bailey
Best naming strategy
Likewize and SomeOne
Profi and TOUCHIDEAS
Sportex Group and Designhouse
The OWO and Greenspace
We Are. and Collaboration Nation
Zadbano and BNA
TYPE
Best corporate rebrand following a merger or acquisition
Kinia and Alkamee Brand and Design
OSTTRA and Pink Green
Wealthtime and Teamspirit
Best brand development project to reflect change of mission, values or positioning
Daniel Thwaites PLC and WPA Pinfold Ltd
EG and Designhouse
Feel Good and The Collaborators
IFS and Olix Consulting Ltd
Mustard and Kimpton Creative
TotalEnergies and Carré Noir
Best brand consolidation
Epicor and Together Design
Reed and Dragon Rouge
World Triathlon and RBL Brand Agency
Best rebrand of a digital property
Chigwell School and Nalla Design Ltd.
Epicor and Together Design
Hausfeld and Living Group
Kubrick and Brandpie
Natilik and Dusted.
Ombar and The Collaborators
SECTOR
Best visual identity by a charity, NGO or NFP
Ethex and Thisaway
H2H Network and OPX
Lewes FC and Baxter & Bailey
Scouts and Supple Studio
The Bristol Music Trust and Saboteur & Rising Arts Agency
The Ideas Fund and Red Stone
Best visual identity from the education sector
British International Research Institutes and Only Studio
Chigwell School and Nalla Design Ltd.
European Climate and Energy Modelling Forum and Limber Brands
EXPERYMENT Science Centre and TOFU Studio
The Egg Theatre Bath and Supple Studio
Best visual identity from the energy and utilities sector
BP and Landor & Fitch
Deltic Energy Plc and effektiv design Limited
TotalEnergies and Carré Noir
Best visual identity from the engineering and manufacturing sector
Control Techniques and Gilmar Wendt & Company
CPW and Notepad
Identec Solutions and Gilmar Wendt & Company
Iquord and Branward
Best visual identity from the farming and agriculture sector
Forest Fund and Greenwich Design
Grow Deal and Brand Brothers
Kramp and mReaction
Best visual identity from the financial services sector
Astorg and Brandpie
Atelier Capital Partners and Teamspirit
Intelliflo and Prophet
Nationwide and Coley Porter Bell
OSTTRA and Pink Green
Quant Insight and Saboteur
Shepherds Friendly and Studio North
Best visual identity from the FMCG sector
E-Cloth and Pearlfisher
GSK - Sensodyne and Interbrand
Langeline and Brandsilver
Peter’s Yard and B&B studio
Best visual identity from the food and beverage sector
Baked In and We Launch
Eichhof and Pearlfisher
Mars and Elmwood
Oxford Brewery Ltd and WPA Pinfold Ltd
Petty Well and Brand Brothers
Tom Parker Creamery and White Bear Studio
You Be Chef and Coley Porter Bell
Best visual identity from the healthcare and pharmaceuticals sector
Horus Pharma and Brandsilver
Jho and Pixelis
Keller Medical and INTO Branding GmbH
Leva and That Thing
Spryt and LoveGunn
Best visual identity from the lifestyle and wellness sector
Good Nature and Fellow Studio
Holy and Self Studio
Kin Brands and Free the Birds
Wren Laboratories and 1HQ Brand Agency
Best visual identity from the professional services sector
FCM and Landor & Fitch
Fox Meets Owl and Supple Studio
Hausfeld and Living Group
Kubrick and Brandpie
Moeller IP Advisors and INTO Branding GmbH
Best visual identity from the property, construction and facilities management sector
8build and UnitedUs
Barking Riverside Limited and Spinach Branding
Latimer by Clarion Housing Group and Bell
Olympia and SomeOne
Rees Associates and The One Off
Sportex Group and Designhouse
Best visual identity from the public sector
NML and SomeOne
Post Office and Coley Porter Bell
ReLondon and RBL Brand Agency
World Bank Group and Wiron
Best visual identity from the retail sector
Belgravia and SomeOne
Profi and TOUCHIDEAS
Timberland and Lippincott
We Are. and Collaboration Nation
Best visual identity from the sports, travel, leisure and tourism sector
Knowdonia and Thisaway
Lewes FC and Baxter & Bailey
Menu Gordon Jones and And Then
Staze and LoveGunn
UEFA and Turquoise Branding
United Rugby Championship and Thisaway
Best visual identity from the technology, media and telecommunications sector
Civica and Coley Porter Bell
Genius Sports and Dragon Rouge
Iomart and Notepad
Keyloop and SomeOne
Natilik and Dusted.
Orbiit and LoveGunn
Best visual identity from the transport and logistics sector
Best Caravan and Ellun Kanat Oy
CoopGo and Brandsilver
Zadbano and BNA
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 30 March 2022.
