Transform magazine launches Transform Awards India

The Transform Awards reward the most innovative, creative and successful brand work across the world, with each of the each of the programmes focusing on specific aspects of the branding process and providing a platform from which to benchmark and showcase excellence. After 12 years celebrating branding excellence across the globe, Transform magazine is proud to launch the Transform Awards India.

The Transform Awards India will be the only awards programme recognising the best practice in corporate, product and global brand design and strategy, in the country done by the big global agencies and the small local ones alike. The awards will be a platform for organisations to tell their stories and to discuss reputational change

Categories include 'Best brand architecture solution,' 'Best corporate rebrand following a merger or acquisition,' and 'Best external stakeholder relations during a brand development project.'

Each project will be reviewed by a panel of expert judges in the same thorough, objective process that governs other Transform Awards.

"The Transform Awards celebrate the transformative power of brand strategy, creativity and design. Since launching 12 years ago, the awards programme is now held across the world, in six different locations: London, New York, Dubai, Shanghai, Sydney and Stockholm. I am so excited to now add Mumbai to that list with the launch of the Transform Awards India. We look forward to seeing your submissions and celebrating the outstanding brand work being conducted in the region," says Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards.

The entry deadline is 17 September 2021. The cost to enter is 10,000 Indian Rupees per entry. After five entries, the entry fee is reduced.

If you require further information, contact Cat at cprice@transformmagazine.net

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CONTENT

BEST USE OF A VISUAL PROPERTY

This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.

BEST BRAND ARCHITECTURE SOLUTION

This category rewards the most efficient corporate organisational strategies developed for a brand.

BEST USE OF COPY STYLE/TONE OF VOICE

This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.

BEST BRAND EXPERIENCE

This award recognises excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.

BEST USE OF PACKAGING

This award recognises the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging.

BEST WAYFINDING OR SIGNAGE

This award honours branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.

BEST USE OF AUDIO BRAND

This award recognises companies that have employed an innovative use of sound in the development of their brand.

BEST USE OF TYPOGRAPHY

This award reflects the role that typography has played in a brand's journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively, this award could be given when visual identity and typography have been strategically aligned through an organisation’s brand guidelines.

BEST PLACE OR NATION BRAND

This award recognises the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.

PROCESS

BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT PROJECT

This award recognises the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about the change in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organisation.

BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT

This award is for the best execution of developments to or rebrand of an organisation. The coordinated roll-out of a change helps to ensure a new identity has maximum impact on audiences.

STRATEGY

BEST CREATIVE STRATEGY

This award is for the best creative, thought-out, aligned strategy behind repositioning a brand.

BEST BRAND EVOLUTION

This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND

This award is for the company that has adopted a strategic or creative approach when developing its new brand in order to differentiate the brand or the company amongst its competitors or within its sector.

BEST NAMING STRATEGY

This award honours innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organisation can demonstrate a clear and well thought through naming strategy.

TYPE

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION

This award is for the best rebrand of an organisation following a merger with another company or the incorporation of another company into the original brand.

BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/VALUES/POSITIONING

This award is for the best repositioning of an organisation to reflect a new approach to its business.

BEST REBRAND OF A DIGITAL PROPERTY

This award is for the best rebrand across the digital and online assets of an organisation, including its websites and apps.

SECTOR

BEST VISUAL IDENTITY FROM:

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector

charity/NGO/non-profit
education
energy and utilities
engineering and manufacturing
farming and agriculture
financial services
FMCG (fast moving consumer goods)
food and beverage
healthcare and pharmaceuticals
industrial and basic materials
lifestyle and wellbeing
mining and extractives
professional services
public
real estate, construction and facilities management
retail
sports, travel, leisure and tourism
technology, media and telecommunications
transport and logistics

THE FOLLOWING AWARDS CANNOT BE ENTERED, AND THE WINNER WILL BE CHOSEN BY OUR JUDGES. THE WINNING AGENCY OF THIS AWARD, WILL BE INVITED TO JOIN NEXT YEAR'S JUDGING PANEL.