Tribal Worldwide creates immersive digital experience for ŠKODA’s first electric SUV

Automotive brand, ŠKODA UK worked with global brand experience agency, Tribal Worldwide, to create a digital experience to drive awareness and desire for its first electric SUV, the ENYAQ iV.

The new digital campaign aims to bring the design, personality, performance and advanced product features to life, encouraging onsite interaction and bringing people closer to purchase.

As part of the launch, people can explore both the electric side of the vehicle, which focuses on its green eco credentials, and the ‘attitude side,’ which brings to life the design features, explains Stuart O’Neill, Tribal creative director.

With this launch, ŠKODA is targeting a diverse audience who are united in being time poor, looking for quality and design with state-of-the-art technology at accessible prices.

The strategy behind the campaign plays on the idea that an electric vehicle does not have to come at the expense of quality design. In the television commercial this is shown through two robots: GR-RR & PU-RR. Tribal Worldwide used this concept throughout the digital creative to showcase the eco credentials of electric (PU-RR) and the design credentials of attitude (GR-RR).

Tribal Worldwide have aimed to capture this duality to build an experience which allows people to get up close to the core features of the model, and to feel as though they are being transported into the two worlds of the ENYAQ iV