Venture capital firm updates visual identity

Brand agency 1HQ Singapore has refreshed the visual identity of Jungle Ventures, one of Southeast Asia’s largest independent venture capital firms. The rebrand not only reflects the brand’s growth over the last decade but also provides creative flexibility across their website and social platforms.

The new identity is dynamic, courageous and defines the company and how it will stand the test of time, explains Karen Cole, managing creative director at 1HQ Singapore.

The revised brand logo is white against a deep blue background and the website and social media visuals are striking with the infinity sign fading into a blue background with a hint of light green in the details.

“We wanted to create a distinctive brand identity to truly reflect the Jungle values and the spirit of partnership with which Jungle engages its portfolio companies. 1HQ was able to capture this essence beautifully with the refresh,” says Roshni Chatterjee, head of marketing and community at Jungle Ventures.