White Bear creates new brand identity and website for Stribe

Creative agency, White Bear, developed a new identity and website for employee welfare and engagement company, Stribe, that aims to hero the brand’s core values and solidify its commitment to employee happiness.

Stribe realised that its former brand wasn’t reflective of its upbeat and positive personality. “With this rebrand, we set out to retain the human, fun-loving and friendly elements that have endeared our earliest customers to Stribe while creating space for the brand to grow,” says Lucy Harvey, head of marketing at Stribe.

The employee welfare and engagement sector is a crowded industry category with many of its players presenting similar offerings which are often familiar and formal. Stribe sought to differentiate itself amongst the competition, not only offering an employee engagement solution but also building empowered communities.

Stribe’s brief was two-pronged; to come up with a clear, differentiated, and compelling value proposition as well as a brand refresh. To do so, White Bear set out to retain the human and friendly elements of the brand while creating space for the brand to grow and connect with more organisations in the future.

The playfulness of the brand is conveyed through the character illustrations, which highlight how employees may be feeling and aim to reflect real emotions in an honest way, covering a full range of feelings. The bright yellow as the hero colour in the palette aims to reflect how the brands wants people to feel, happy and energised.