Zoflora gets a makeover for the Instagram generation

Zoflora, a disinfectant brand, worked with design agency PB Creative to redesign its identity to appeal to the new generation of Instagram-loving Zoflora fans.

PB Creative was tasked to create a contemporary and desirable look and feel for Zoflora to appeal to new consumers, with increased stand out on shelves, while including the brand’s existing loyal customers. The aim was to cement the disinfectant brand as the market leader in its category.

The biggest challenge was to remain distinct and unique in an ever-growing category of copy-cat brands, explains Agata Racka, design director at PB Creative. 

“With a unique and diverse range of ingredients, it was clear that we needed to develop a strong design system that was robust enough to work across a large number of fragrance variants, while giving us the scope to communicate a distinct product story that was easy to understand,” she says.

The addition of the tag line, ‘a little goes a long way’, was to clarify the formulation’s efficacious yet concentrated nature. The Zoflora colour palette was refreshed with new colours and images enhancing the fragrance story which previously didn't come through. The bold visuals reflect the brand’s uplifting personality but makes it more relevant to a new generation of Zoflora customers.

“PB’s new range design for Zoflora delivers instant fragrance impact and product clarity – not an easy task for such a complex brand. The team has succeeded in modernising Zoflora without losing its distinctive character and whilst striking the difficult balance between fragrance and efficacy which we knew would be key to the success of the redesign,” says Sarah Fozzard, head of marketing at Thornton & Ross, owners of Zoflora.