B&B Studio designs brand for Rita Ora’s new athleisure venture

Tasked with creating the brand positioning, strategic direction, brand name, brand design and packaging on behalf of the British singer-songwriter, B&B Studio opted on naming the new brand ‘Humans Being’. The logotype designed by London-based B&B Studio utilises bold uppercase letterforms that makes a subtle nod to dynamism and movement, while a vibrant mint green dash becomes a visible brand signifier on the garments themselves.