Capgemini acquires British creative agency 23red

With 23red earning a name for itself by working with clients in the public and third sector, the deal by the global leader in consulting, technology services and digital transformation was completed in order to boost its UK suitability and purpose-driven creative brand design capabilities. Capgemini has revealed the acquisition was signed and completed on 17 November.

23red specialises in developing brands and campaigns that change behaviour for the better. The agency has accumulated a strong roster of UK clients including Network Rail, the Department for Environmental Food & Rural Affairs and the Defence Infrastructure Organisation.

Cyril Garcia, CEO of Capgemini Invent and Group Executive Board Member, says, “Clients in the public and third sectors are increasingly relying on the use of data insights and digital technologies to truly engage their target audiences. This is particularly pertinent for public information, societal and charity communication campaigns.

“23red’s capacity and competencies in this space will help our UK team to meet increasing demand for our sustainability and purpose-driven customer first services, which are also a key growth area for the Group. I am delighted to welcome them to Capgemini.”

Jane Asscher, CEO and co-founder of 23red, adds, “As a purpose-driven organisation, we felt that our values and culture were closely aligned to those of the Capgemini Group. This was a key consideration for us. Capgemini’s global scale and breadth of industry expertise will bring great added value to our clients in the public and third sectors.

“We are excited about the range of services that the Group provides to numerous global brands and the amazing career opportunities that this will also bring for our team members.”

The 23red team will join global creative consultancy frog (part of Capgemini Invent) in the UK.