Cutwater creates playful campaign for petcare brand Hartz

The San Francisco and New York City-based brand agency was tasked with designing a campaign for Hartz-owned wet cat treats brand Delectables, which Cutwater achieved by debuting an orange tabby as the all-new hero cat. Along with also crafting a catchy tagline and jingle, the campaign by Cutwater follows on from major rebrands for both Hartz and Delectables, allowing the newly refreshed logos, colour palettes, typography, photography and packaging to be shown off.