FutureBrand creates brand identity for Sydney waterfront precinct

Western Sydney Lakes, the new waterfront leisure, lifestyle, recreation and business destination located on the banks of the Nepean River, appointed FutureBrand to design a brand which could realise its vision of becoming a unique destination where people can thrive. Inspired by the area’s natural and abundant beauty, the brand identity seeks to balance all elements that speak to the natural, urban and communal aspects of the site.