GLOCK modernises New Zealand vodka brand 42BELOW
![42B Packshot Orange (1)](/media/13901/42b_packshot_orange-1.png?crop=0.039978678038379491,0,0.10714285714285807,0.50026652452025633&cropmode=percentage&width=665&rnd=133141102520000000&bgcolor=ffffff)
Following on from its first project with 42BELOW over a decade ago, the London-based creative agency sought to capture today’s drinkers by refreshing the brand identity. Key to GLOCK’s work was designing a tone of voice which could better reflect the brand’s New Zealand roots, which it achieved by hiring copy writers from the region.
![alt](/media/13902/42b_packshot_blue-1.png?anchor=center&mode=crop&width=0&height=0&rnd=133141100900000000&bgcolor=ffffff)
![alt](/media/13903/42b_packshot_green-1.png?anchor=center&mode=crop&width=0&height=0&rnd=133141101040000000&bgcolor=ffffff)
![alt](/media/13905/42b_packshot_purple-1.png?anchor=center&mode=crop&width=0&height=0&rnd=133141101060000000&bgcolor=ffffff)
![alt](/media/13906/42b_packshot_red-1.png?anchor=center&mode=crop&width=0&height=0&rnd=133141101070000000&bgcolor=ffffff)