Inaugural Transform Awards India 2022 shortlist announced

Recognising best practice in corporate, product and global brand development work, the shortlist for the first ever Transform Awards India demonstrates strong contenders in each of the 21 categories.

Some of the most fiercely contended categories include ‘Best use of packaging’ (six contenders), ‘Best brand evolution’ (also six contenders), and ‘Best strategic or creative development of a new brand’ (five contenders).

Landor & Fitch, who have an office in Mumbai and Delhi, will surely be eyeing up the ‘Best use of visual property’ and ‘Best brand evolution’ awards. The agency will be competing with three and two projects in these categories, respectively. Also shortlisted in the latter of those categories is Saffron Brand Consultants, who will compete across four categories in all.

Ting, meanwhile, will be targeting success in the ‘Best visual identity from the lifestyle and wellness sector’, where they were shortlisted for two projects. Also competing with two projects in one category is Design Bridge, who will seek to beat Landor & Fitch to ‘Best brand evolution’.

The exciting awards ceremony is to be held virtually this year, however.

Publishing editor of Transform magazine and founder of the Transform Awards, Andrew Thomas explains, “In light of existing social, travel and distancing restrictions, this year we won’t be holding a Transform Awards India gala awards dinner for 2022. We feel strongly that your good work needs recognising, and, for this reason, the celebrations will still take place, but this year as a very special online awards event, on 26 April.”

The full shortlist is as follows:

CONTENT

Best use of visual property
Apraava Energy and Landor & Fitch
Asian Paints and Landor & Fitch
Backstage Pass Institute Of Gaming And Technology and Almosh82
Giga Foods and Landor & Fitch

Best brand architecture solution
ABP Network and Saffron Brand Consultants

Best use of copy style or tone of voice
Apraava Energy and Landor & Fitch
Rubicon Consumer Healthcare and Jigsaw Brand Consultants

Best brand experience
Firefox Bikes and Elephant Design
Diageo India and Design Bridge
Naseej and Landor & Fitch
Tata Communication and Landor & Fitch

Best use of packaging
Asian Paints and Landor & Fitch
Diageo India and Butterfly Cannon
PepsiCo Design & Innovation – 7UP Ramadan
PepsiCo Design & Innovation – Kohl
Rewynd and The Bold Creative
Wellbeing Nutrition – Melts and ting

Best use of typography
Doeraa and ting
MOISOI-CERES FOODS and Landor & Fitch

PROCESS

Best internal communications during a brand development project
TCS Tata Consultancy Services and Brandpie

Best localisation of an international brand
OPI India and ting

STRATEGY

Best creative strategy
Apraava Energy and Landor & Fitch
Giga Foods and Landor & Fitch
TCS Tata Consultancy Services and Brandpie

Best brand evolution
ABP Network and Saffron Brand Consultants
Apraava Energy and Landor & Fitch
Bayer Consumer Health India and Design Bridge
Diageo India and Butterfly Cannon
Diageo India and Design Bridge
Naseej and Landor & Fitch

Best strategic or creative development of a new brand
AyurVridhi and Vowels Branding Agency
DIVAA and ting
Giga Foods and Landor & Fitch
Rubicon Consumer Healthcare and Jigsaw Brand Consultants
Wellbeing Nutrition – Melts and ting

Best development of a new brand within an existing brand portfolio
DIVAA and ting

Best naming strategy
Apraava Energy and Landor & Fitch
Wellbeing Nutrition – Melts and ting
Zepto and Landor & Fitch

TYPE

Best brand development project to reflect change of mission, values or positioning
ABP Network and Saffron Brand Consultants
Apraava Energy and Landor & Fitch
SupplyThis and Pink Lemonade Communications Pvt. Ltd
TCS Tata Consultancy Services and Brandpie

SECTOR

Best visual identity from the energy and utilities sector
Apraava Energy and Landor & Fitch

Best visual identity from the FMCG sector
MOISOI-CERES FOODS and Landor & Fitch

Best visual identity from the food and beverage sector
Diageo India and Butterfly Cannon
Giga Foods and Landor & Fitch
PepsiCo Design & Innovation – 7UP Ramadan

Rewynd and The Bold Creative

Best visual identity from the healthcare and pharmaceuticals sector
AyurVridhi and Vowels Branding Agency
Bayer Consumer Health India and Design Bridge
SupplyThis and Pink Lemonade Communications Pvt. Ltd.

Best visual identity from the lifestyle and wellness sector
DIVAA and ting
Mirësi and Pink Lemonade Communication Pvt. Ltd.
Skin Pot Co. and ting

Best visual identity from the retail sector
Naseej and Landor & Fitch

Best visual identity from the technology, media and telecommunications sector
ABP Network and Saffron Brand Consultants
Backstage Pass Institute Of Gaming And Technology and Almosh82

There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winners will be announced at our virtual awards ceremony on 26 April.