Indian entertainment platform Tata Sky rebrands to Tata Play

Global brand design company, venturethree, worked with Indian entertainment platform, Tata Play, formerly known as Tata Sky, to deliver a new brand that supports the platform’s ambition of becoming India’s super-aggregator of entertainment.

To match Tata Play’s purpose, venturethree came up with the brand idea, ‘Play Better,’ representing fun, flexibility and innovation. This idea inspired Tata Play’s new brand icon: a play symbol inspired by the ‘A’ of Tata’s existing wordmark. The symbol reflects the brand purpose, symbolising play, progress and betterment.

The rebrand is anchored in three core brand principles: genuine warmth, creative innovation, and captivating joy. These principles were translated across the all the Tata Play brand, with the aim of imbuing it with an energy and attitude at every touchpoint. 

“By injecting new energy we’ve truly captured the essence of the new identity – helping propel Tata Play into new spaces, products, services and partnerships, to inspire India’s next generation,” says Tim Jackson, creative director at venturethree.