London-based Fellow Studio develops new brand identity for Nepa

Nepa, which provides market research consulting services to leading organisations, initially asked the agency to redesign its website. Following a research phase, Nepa wanted Fellow to bring greater clarity to its new identity and demonstrate that it was the right choice for emerging companies.

Seeking to highlight the human, global and innovative aspects of its business, which its previous identity failed to do, Nepa turned to Fellow to take the brand into the future.

With the initial research by the agency pointing out that competitors like Kantar and Nielson showcase their innovative approach to consumer insights, Fellow concluded the new identity had to be anchored in the company’s human and personable experience.

Opting with the core idea of ‘analytical expression’, Fellow chose to show off the company’s global presence in its creative work. The agency hopes to create stand-out for Nepa by designing a reductive and minimalist brand.

A geometric graphic language was then curated that was informed by Nepa’s logotype and symbol, allowing the brand to be expressed across a range of sizes and formats. Building on pre-existing visual assets allowed the agency to revitalise the company’s brand world.  

Nepa says, “The project felt like a true collaboration, and everyone in the business was very engaged in the process. It will enable us to showcase our prospects exactly how we are as a company, help us create a coherent brand for clients (particularly those who work over different markets), and really join us together as a team.”