Real estate company JLL launches new brand positioning

‘See a brighter way’ aims to highlight the company’s global capabilities and help it stand out in the increasingly complex real estate environment. With Chicago-based JLL hoping to shape the future of real estate for a better world, the company believes the new positioning can also help underline its unique capabilities and innovative approach.

Launched at Times Square in New York, the brand update spotlights JLL’s purpose and range of expertise to help clients solve complex challenges. It also attempts to underscore the breadth of services the company offers to help drive tangible business results in a number of key areas: future of spaces, technology and sustainability.

Siddharth Taparia, chief marketing officer at JLL, says, “JLL has always been a trusted resource for real estate investors, owners and occupiers, and our business has evolved significantly in the last several years to meet the changing needs of our clients.

“The new brand positioning encapsulates JLL’s unparalleled expertise that will help illuminate the path forward for our clients across the future of spaces, technology and sustainability.”