Smith+Village challenges industry clichés in rebranding Ridgeview Wine Estate
![5 Vineyard And Logo](/media/13883/5-vineyard-and-logo.jpg?anchor=center&mode=crop&width=665&rnd=133137594110000000&bgcolor=ffffff)
With the English wine company embarking on a new path of becoming a lifestyle brand – having been known as a producer throughout its 27-year history – it launched its new hospitality venue Rows & Vine. The agency’s mission was to push the brand in a more impactful direction, which it hoped to achieve by utilising a darker colour palette, unique patterns in the revised logo, and distinctive typography.
![alt](/media/13884/ridgeview-1.jpg?anchor=center&mode=crop&width=0&height=0&rnd=133137593490000000&bgcolor=ffffff)