Smith+Village challenges industry clichés in rebranding Ridgeview Wine Estate

With the English wine company embarking on a new path of becoming a lifestyle brand – having been known as a producer throughout its 27-year history – it launched its new hospitality venue Rows & Vine. The agency’s mission was to push the brand in a more impactful direction, which it hoped to achieve by utilising a darker colour palette, unique patterns in the revised logo, and distinctive typography.