Sunhouse refreshes Work for Good brand

Bath-based independent brand design agency, Sunhouse, developed a fresh brand identity for Work for Good, an organisation that helps charities raise money by empowering small businesses to do good.

Work for Good aims to cut through the complex steps that prevent businesses from easily giving to charity, unlocking untapped, sustainable income for charities. With their members community growing, they needed a more consistent and impactful visual identity. While it was important to clearly communicate the features and details of Work for Good’s service, the refresh also needed to bring out the personality of the brand.

The lowercase font in Work for Good’s updated wordmark aims to be more contemporary and approachable. The logo is finished with a hand-drawn heart to better convey Work for Good’s philanthropic purpose and a full-stop to punctuate the simplicity of its service. The new colour palette, which adds variety to the brand’s communications, is complemented with a unique illustration style that seeks to better depict the authenticity and care going behind its work.  

“The refresh moves the brand from a corporate territory into a more human-centric space, giving Work for Good the freedom to wear its heart on its sleeve. With this new vitality and a stronger connection to its purpose,” says James Giles, creative director at Sunhouse.

Veronica Bamford-Deane, managing director at Work for Good, says, “The refresh they’ve done has helped us come together as a team, opening up the possibilities for the future whilst staying true to who we are.”