Transform Awards ANZ 2022 shortlist announced
Transform magazine is proud to announce its Transform Awards ANZ shortlist for the third year. Even more exciting is the news that this will be the first time the awards programme has been held in-person in the Australia-New Zealand region due to the pandemic.
The Transform Awards programme reflects agencies and creative teams which exhibit the very best in brand strategy and development in the region, with categories focusing on strategy execution, content and evaluation.
Last year’s best projects included Derwent Valley Council and For The People, which took home the highly coveted ‘Grand prix’ trophy along with numerous Golds. Capping off a super night for For The People, the agency also won ‘Best overall visual identity’ for its project with Story Espresso. With judges unanimously impressed by the projects’ storytelling and authenticity, a high bar has been set for the awards’ 2022 edition.
Hoping to live up to the mark, there are a number of hotly contended categories including ‘Best use of copy style or tone of voice’, ‘Best use of packaging’ and ‘Best visual identity by a charity, NGO or NFP’, each of which contain five projects. Meanwhile, ‘Best visual identity from the food and beverage sector’ contains as many as six competing projects.
Each entry was examined by a panel of judges from the likes of PWC Australia, Mondelez and Nestlé Nespresso SA. The judges focused on creativity, innovation, strategic excellence and implementation when they determined which organisations demonstrated excellence in rebranding and brand strategy.
The first-ever in-person Transform Awards ANZ will be held on 24 November 2022 at the Intercontinental, Sydney. A big congratulations to all the shortlisted organisations and agencies. Transform hopes to see you there in Sydney.
The shortlist is as follows:
CONTENT
Best use of visual property
Fortis – MONA campaign
Fortis – Piper campaign
MitoQ and Born Ugly
Sesimi and SomeOne Sydney
Best brand architecture solution
CTS (Corporate Technology Services) and Designate
Nippon Paint Holdings and Brand Council
NSW Government and For The People
Petspiration Group and The Contenders
Best use of copy style or tone of voice
Containers for Change and Principals - XXVI
Frozen Sunshine and The Berlin Files (Louise Agency)
Kennedy and Principals
Sydney Film Festival and For The People
VicHealth and Principals - XXVI
Best brand experience
EY and Jack Morton Australia
GemLife and Theola
MitoQ and Born Ugly
Best use of packaging
Coles Group and The Contenders
Kissed Earth and Creatik
McCormick Foods Australia and BrandOpus
Real Meals and Re:brand
Talbot Forest Cheese Co and Onfire Design
Best wayfinding or signage
Afterpay and THERE design
Withheld and THERE design
Zurich Financial Services Australia Limited and Creatik
Best use of audio branding
AO and MassiveMusic
Canva and MassiveMusic
Best use of typography
Atrium Investment Management and Creatik
Culture Amp and For The People
Fortis – MONA campaign
Toyota Motor Asia Pacific and Houston Group
Best place or nation brand
KRL and Re:brand
Walsh Bay Arts Precinct and Principals
PROCESS
Best external stakeholder relations during a brand development project
Mirvac and THERE
MitoQ and Born Ugly
Nippon Paint Holdings and Brand Council
Best internal communications during a brand development project
Cancer Council NSW and Brand Council
Kwik Kopy and Brand Council
Nippon Paint Holdings and Brand Council
Best implementation of a brand development project
Apricity and Creatik
Australian Retirement Trust and Lippincott
Cubitt's Granny Flats & Home Extensions and Engineroom Design Co.
IMDEX Limited and BEVIN Creative
STRATEGY
Best creative strategy
Allkem and Designate
Billard Leece Partnership and The Edison Agency
Cancer Council NSW and Brand Council
MitoQ and Born Ugly
Best brand evolution (business)
Cubitt's Granny Flats & Home Extensions and Engineroom Design Co.
Innowell and FutureBrand
Sydney Children’s Hospitals Foundation and SunnySideUp
Toyota Motor Asia Pacific and Houston Group
Best brand evolution (consumer)
Cancer Council NSW and Brand Council
Fonterra Brands (New Zealand) and Tried&True Design
Nestlé and CPW and The Edison Agency
Talbot Forest Cheese Co and Onfire Design
Van Den Brink Poultry and Tried&True Design
Best brand evolution (corporate)
Nippon Paint Holdings and Brand Council
QMS Media and Hulsbosch
Best strategic or creative development of a new brand
Biinu and Made
Culture Amp and For The People
Futuro and Made
Grubbo Pet Food and The Edison Agency
Best development of a new brand within an existing brand portfolio
GemLife and Theola
Kissed Earth and Creatik
Petspiration Group and The Contenders
Best naming strategy
Australian Retirement Trust and Lippincott
Coles Group and The Contenders
noumi Limited and Cowan Australia
Real Meals and Re:brand
TYPE
Best corporate rebrand following a merger or acquisition
Exbo Visual and BEVIN Creative
healthAbility and Intent Creative
Levande and Principals
Best brand development project to reflect a change of mission, values or positioning
Kwik Kopy and Brand Council
MitoQ and Born Ugly
Toyota Motor Asia Pacific and Houston Group
Best brand consolidation
Experiment and THERE Design
NSW Government and For The People
Sara Lee Holdings Pty Ltd and BrandOpus
Best rebrand of a digital property
App Boxer and The X/OVER Agency
Exbo Visual and BEVIN Creative
Gardenlust and Made
Best employer brand
CPA Australia and Principals
SECTOR
Best visual identity by a charity, NGO or NFP
Australian Human Rights Commission and Creatik
batyr and Designer Rice
Redfern Legal Centre and Folk
Sydney Children’s Hospitals Foundation and SunnySideUp
Sydney Film Festival and For The People
Best visual identity from the education sector
ARKi and Corlette Design
Futuro and Made
St Mary’s Anglican School and BEVIN Creative
Best visual identity from the energy, utilities and extractives sector
Allkem and Designate
Transgrid and Principals
Best visual identity from the financial services sector
Apricity and Creatik
Australian Retirement Trust and Lippincott
Insignia Financial and Principals
Best visual identity from the FMCG sector
Coles Group and The Contenders
Frozen Sunshine and Louise Agency
Real Meals and Re:brand
Best visual identity from the food and beverage sector
Bay Nine Omakase and The X/OVER Agency
Coldstream Brewery Pty Ltd and Brand Opus
Fonterra Brands (New Zealand) and Tried&True Design
Grubbo Pet Food and The Edison Agency
Nestlé and CPW and The Edison Agency
Ovolo Hotels and THERE
Best visual identity from the healthcare and pharmaceutical sector
healthAbility and Intent Creative
Innowell and FutureBrand
Kids Cancer Centre and SunnySideUp
Lumicare and Heard
Sydney Children’s Hospitals Foundation and SunnySideUp
Best visual identity from the industrial and basic materials sector
Allkem and Designate
pH7 and Re:brand
SPITWATER and DAIS Brand Strategy Advisors
Best visual identity from the professional services sector
Billard Leece Partnerships and The Edison Agency
Griffith Hack and Folk
Redfern Legal Centre and Folk
The Tax Institute and SomeOne Sydney
Best visual identity from the property, construction and facilities management sector
Cubitt's Granny Flats & Home Extensions and Engineroom Design Co.
Fortis – Piper campaign
GemLife and Theola
Best visual identity from the public sector
NSW Government and For The People
Best visual identity from the retail sector
Glen Dimplex Australia and The Contenders
Kennedy and Principals
Officeworks and Principals - XXVI
Best visual identity from the technology, media and telecommunications sector
CTS (Corporate Technology Services) and Designate
Culture Amp and For The People
Geeks2U and Principals
Sesimi and SomeOne Sydney
Best visual identity from the transport and logistics sector
The Supply Chain & Logistics Association of Australia (SCLAA) and Engineroom Design Co.
Toyota Motor Asia Pacific and Houston Group
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winners will be announced at the awards ceremony on 24 November 2022.
Transform’s Brand strategist of the year, Creative director of the year and Young Contender of the Year will also be revealed on the night!
