Transform Awards Europe 2023 shortlist revealed
Remaining the continent’s only dedicated celebration of rebranding, repositioning and brand development, Transform magazine is proud to announce the full shortlist for the Transform Awards Europe 2023.
Celebrating the transformative power of rebranding and brand development, the Transform Awards are back in Europe for a 14th consecutive year.
Some of this year’s most hotly contended categories include ‘Best use of audio branding’, ‘Best creative strategy’, ‘Best brand evolution (corporate)’ and ‘Best naming strategy (new name)’, each of which contain seven shortlisted projects. Other categories of note, and featuring a number of excellent branding projects, include ‘Best use of a visual property’, ‘Best brand experience’ and ‘Best use of typography’. Meanwhile, great interest will be placed in this year’s new category, ‘Best expression of a brand on social media’.
With 48 categories in all this year (excluding our special recognition awards), every project will be attempting to emulate the success of last year’s ‘Grand prix’ winner, Mustard and Kimpton Creative. Adopting a copy style which successfully spoke to creatives in their own language, the project won big on the night, scooping up a further two Golds, a Silver and a Bronze.
Andrew Thomas, founder of the Transform Awards programme, says, “Agencies and in-house teams realise that it is the transformative power of brand strategy and brand design that has ensured stronger post-Covid brands. The Transform Awards Europe has seen such a strong resurgence in the past year, with entries up 75% since before the pandemic, and I’ve no doubt that this year’s awards will surpass anything seen before in terms of quality, diversity and delivering overall branding excellence.”
Our judges, who meticulously read each and every submission to determine which would make the cut this year, hailed from a variety of highly reputable organisations including Buzzfeed, BSI, Channel 4, NOW and Temenos. It was their responsibility to judge entries on the basis of creativity, strategic approach, implementation and impact.
All those shortlisted in the Transform Awards Europe will take home either a Gold, Silver, Bronze or Highly Commended trophy. The winners will be announced at a very special awards ceremony on 22 March 2023 held at The Brewery, Chiswell Street, Central London.
Reserve your table by the end of January for the chance to get a Platinum table for the price of a Gold, a saving of over £600. Also, book your table online by 22 December and receive a magnum of champagne to start your celebrations early.
The full shortlist is as follows:
CONTENT
Best use of a visual property
Carne Group and Clout
Drax and Bandstand
Fedcom and Interbrand
Kellogg's Posters and Landor & Fitch
The Ocado Group and Cogs & Marvel
Topsoe and Interbrand
Best brand architecture solution
Carne Group and Clout
KEY4EVENTS and BrandSilver
Payzone and Alkamee
Best use of copy style or tone of voice
Canopy and Landor & Fitch
Digital Isle of Man and Lantern
Islamic Finance Guru and LoveGunn
Professional Writing Academy and That Thing
Rank Prize and Schwa and David Carroll & Co
Starbucks and Landor & Fitch
Best brand experience
Beefeater Gin and Missouri
Canal & River Trust and Red Stone
Dr Martens and Landor & Fitch
Försvarsmakten and BANG Agency AB
Johnie Walker Princess Street and BRC Imagination Arts
The National Gallery and Household Design
Best wayfinding or signage
All England Lawn Tennis Club and Maynard Design Consultancy Ltd
MARK and f.r.a.
Museum of the Home and DNCO
Nestlé and mReaction
Best use of audio branding
Aviva and why do birds
Berliner Verkehrsbetriebe (BVG) and why do birds
DACIA and SIXIEME SON
Haleon and MassiveMusic
Kathmandu and MassiveMusic
Swiss Re and why do birds
Zurich Gruppe Deutschland and amp
Best use of typography
Digital Isle of Man and Lantern
Facialteam and KOBU Agency
Norwich City Football Club and SomeOne
OSE and Be Dandy
Popcarte and Be Dandy
Springer Nature Group and Designhouse
Best place or nation brand
City of Iași and Namogo
Digital Isle of Man and Lantern
Harley Street Business Improvement District and Bell
Best expression of a brand on social media channels
Dacia and Carré Noir
DuPont Mobility & Materials and Bright Space
Kramp Groep and mReaction
MatchWornShirt and LoveGunn
OSE and Be Dandy
PROCESS
Best external stakeholder relations during a brand development project
Canada Life and Opinium
National Grid and WPA Pinfold
Best internal communications during a brand development project
Clario and Brandpie
The Royal Entomological Society and Threerooms
Best implementation of brand development project
ABB Asea Brown Boveri Ltd and Admind Branding & Communications
Carne Group and Clout
Honor and WMH&I
The Carbon Trust and Dusted
Vodafone
WPP Unite and Landor & Fitch
Best localisation of an international brand
Mars and Landor & Fitch
Mons Medius / Hanglory and innerpride
STRATEGY
Best creative strategy
Brighton & Hove Museums and Baxter & Bailey
Brookfield and DNCO
Carne Group and Clout
ISPCC Childline and RichardsDee
Kramp Groep and mReaction
Stribe and White Bear
Wirepas and BANG Agency AB
Best brand evolution (business)
Ankorstore and Pentagram
getAbstract
Rakettitiede and Ellun Kanat
Renault with Landor & Fitch, Publicis Conseil and Black Foundry
True and Friendly Giants
Wirepas and BANG Agency AB
Best brand evolution (consumer)
Belvoir Farm and B&B studio
easyfundraising and That Thing
Froneri International Limited and Springetts
Pepsi Lipton and Design Bridge
Starbucks and Landor & Fitch
Woods Health and The Pull Agency
Best brand evolution (corporate)
Deutsche Telekom and MetaDesign
Kerry and RichardsDee
La Poste Groupe and Carré Noir
Renault with Landor & Fitch, Publicis Conseil and Black Foundry
Sanofi and FutureBrand Paris
SJP and Landor & Fitch
Topsoe and Interbrand
Best strategic or creative development of a new brand
Brookfield and DNCO
Flavour Head and Missouri
Jamu Wild Water and The Collaborators
Rokbak and StudioLR
VieCure and Dragon Rouge
Wirepas and BANG Agency AB
Best development of a new brand within an existing brand portfolio
Dole Packaged Foods and 1HQ Brand Agency
eDesk and Dusted
R2 Factory and Pentagram
Springer Nature Group and Designhouse
T&R Theakston and WPA Pinfold
Twister ice-cream and 1HQ Brand Agency
Best naming strategy (new name)
Ambio and Limber Brands
Certas Energy and Nucleus
Fedcom and Interbrand
Mahindra and Dusted
Maki and Nomen International
Movivolt and Nomen International
Plucky and Start Design
Best naming strategy (rename)
Aeria Apartments and Curious London
kennek and Interstate Creative Partners
Qstomize and Nomen International
Refectory and Nomen International
The Royal Docks Team and DNCO
Youdge and Nomen International
Best naming strategy (naming system)
Bene Bono and JoosNabhan
caretta and innerpride
TYPE
Best corporate rebrand following a merger or acquisition
Adenza and Emperor
Atruvia AG and VIM Group Brand Implementation GmbH
B&R a member of the ABB Group and Admind Branding & Communications
Clario and Brandpie
Indigo and RichardsDee
National Grid and WPA Pinfold
Best brand development project to reflect a change of mission, values or positioning
Carne Group and Clout
GAK (The Guitar, Amp & Keyboard Centre) and The Pull Agency
Lenus and Pentagram
Nest Bank and Dragon Rouge Sp. Z o.o.
Saga and SomeOne
Stribe and White Bear
Best brand consolidation
AM and Limber Brands
Grosvenor and Dragon Rouge
Nippon Express and WMH&I
Payzone and Alkamee
Best rebrand of a digital property
Cripps and Living Group
eDesk and Dusted
Stribe and White Bear
Zivver and BRU:D CREATIVE
WRAPPED
Best use of packaging (glass)
Bacardi Ltd and Knockout Design
PepsiCo Design & Innovation – Mirinda Vintage Special Edition
Robinson Kuhlmann Rum and INTO Branding
Best use of packaging (print and card)
Heineken and Elmwood
Kellogg's Snacks and Landor & Fitch
Lipton Tea and 1HQ Brand Agency
Starbucks and Landor & Fitch
The Flavourists and Elmwood
Best use of packaging (other)
Byoma and Pearlfisher
Fortnum & Mason and Design Bridge
Love Ocean and Pearlfisher
Whyte & Mackay / Jura and Dragon Rouge
William Grant & Sons and Knockout Design
Woods Health and The Pull Agency
SECTOR
Best visual identity from the automotive sector
Castrol and WMH&I
Mahindra and Dusted
Renault with Landor & Fitch, Publicis Conseil and Black Foundry
Best visual identity by a charity, NGO or NFP
Inter Care and WPA Pinfold
NSPCC and Baxter & Bailey
St. Andrew's Club and Dragon Rouge
The Carbon Trust and Dusted
The Royal Entomological Society and Threerooms
Tinnitus UK and Missouri
Best visual identity from the education sector
AM and Limber Brands
Aston University and Hybrid
Digivisio 2030 and Ellun Kanat
Kleo and Fellow Studio
Professional Writing Academy and That Thing
Springer Nature Group and Designhouse
Best visual identity from the energy and utilities sector
Drax and Bandstand
Rainbow Rare Earths Limited and Effektiv
Tokamak Energy and Bright Space
Best visual identity from the engineering, manufacturing, industrial and basic materials sector
BGEN and Studio North
HEXONIC Sp. z o.o. and Dragon Rouge Sp. Z o.o.
RS PRO
Topsoe and Interbrand
Best visual identity from the farming and agricultural sector
A.D. Harvey and WE LAUNCH
Alltech and RichardsDee
Kramp Groep and mReaction
Best visual identity from the financial services sector
Carne Group and Clout
Islamic Finance Guru and LoveGunn
Juzdan and Pentagram
kennek and Interstate Creative Partners
Sileon and Essen International
Wings and Pentagram
Best visual identity from the FMCG sector
Adams Supplements and BRANDFUSION CONSULT
Belvoir Farm and B&B studio
Mars Wrigley and Elmwood
PepsiCo Design & Innovation – Cheetos Cheddar
PepsiCo Design & Innovation – Fruko Summer
Best visual identity from the food and beverage sector
Flavour Head and Missouri
Greene King and Design Bridge
Icelandic Provisions and Turner Duckworth
Jamu Wild Water and The Collaborators
Starbucks and Landor & Fitch
The Flavourists and Elmwood
Best visual identity from the healthcare and pharmaceutical sector
Acolad Dental and Wiron
Facialteam and KOBU Agency
Haleon and Interbrand
Her9 and Pearlfisher
Sanofi and FutureBrand Paris
Woods Health and The Pull Agency
Best visual identity from the lifestyle and wellness sector
Byoma and Pearlfisher
hiPets and s2dio
Love Ocean and Pearlfisher
The Academy Clinic and designmc ltd
WagWorks and Anatomy
WPP Unite and Landor & Fitch
Best visual identity from the professional services sector
Pascoe + Tew and Curious London
Propellernet and Baxter & Bailey
Rakettitiede and Ellun Kanat
SeekOut and Pentagram
Setfords and Nalla
Zivver and BRU:D CREATIVE
Best visual identity from the property, construction and facilities management sector
BGEN and Studio North
HB Reavis and Greenspace
Hello Student and Start Design
Best visual identity from the public sector
Brighton & Hove Museums and Baxter & Bailey
City of Kerava and Ellun Kanat
Network Rail and WMH&I
Târgu Mureș Local Government and Rubikom
Best visual identity from the retail sector
easyfundraising and That Thing
GAK (The Guitar, Amp & Keyboard Centre) and The Pull Agency
JB Martin and Be Dandy
Printed.com and LoveGunn
Very and SomeOne
Best visual identity from the sports and leisure sector
Fedcom and Interbrand
FIFA Fan Festival and Design Studio
Marlow Film Studios and Saboteur
Norwich City Football Club and SomeOne
Women in Rugby and Design Studio
Best visual identity from the technology, media and telecommunications sector
Atech Cloud and WE LAUNCH
Deeper Insights and Saboteur
Digital Isle of Man and Lantern
Oneflow and MultiAdaptor
Stribe and White Bear
Yettel and SomeOne
Best visual identity from the transport and logistics sector
BlueAir Aviation and innerpride
IFS and Transport for London
Mahindra and Dusted
Overhaul and WE LAUNCH
Valtir and FleishmanHillard
Best visual identity from the travel and tourism sector
1000Miglia and Nascent Design srl
Heidi and FutureKings
Saga and SomeOne
Santa's Lapland and SomeOne
The Other House and Design Studio
SPECIAL RECOGNITION
Brand strategist of the year
Marcel Botton – Nomen International
Wendy Unger-Moore – mReaction
Will Bosanko – Brandpie
Creative director of the year
Becky King – Dragon Rouge
Rich Rhodes – SomeOne
Steve Hickson – FleishmanHillard
Young contender of the year
Aislinn McGrath – The Smart Group
Emma Purnell – Mr B & Friends
Sammy Harpin – Baxter & Bailey
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 22 March 2023.
