Transform Awards MEA 2022 shortlist announced
Transform magazine is proud to announce the shortlist for the 2022 Transform Awards Middle East and Africa. Now in its ninth year, the awards programme remains the only place that celebrates the transformative power of brand strategy, creativity and design throughout the Middle East and Africa.
With a diverse range of categories focusing on strategy, execution, content and evaluation, the historically competitive Transform Awards recognises best practice in corporate, product and global brand development work.
This year’s awards programme looks set to be no less compelling, with as many as 38 category winners to be announced. All eyes will be on ‘Best brand development project to reflect a change of mission, values or positioning’, where seven companies will vie to come out on top, including Brand Lounge, Bellwether and Saffron Brand Consultants.
A plethora of other categories will see five or more companies compete against each other, including ‘Best use of a visual property’, ‘Best use of copy style or tone of voice’, and ‘Best implementation of a brand development project’.
Our fantastic panel of expert judges, who hail from a wide a background as PepsiCo to TikTok, decided on the very best entries on the grounds of creativity, innovation, strategic excellence and implementation.
The winners will be announced at the V Hotel in Dubai on 26 May 2022. Reserve your table today.
The full shortlist is as follows:
CONTENT
Best use of a visual property
Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)
AD Ports Group and Saffron Brand Consultants
Hungry Wolves and Arada
Mono Mini Me and JansenHarris
Origins Koffee Lab & Kitchen and Arada
THE RIG. and Landor & Fitch
Best brand architecture solution
AD Ports Group and Saffron Brand Consultants
Careem and Bellwether
KAUST Innovation and BOND
NAMA Women Advancement and Brand Lounge
Saudi National Bank and Landor & Fitch
Best use of copy style or tone of voice
Badiri Academy and Brand Lounge
COCO Logistics and Brand Lounge
New York University Abu Dhabi and All About Brands
Oodi and Bellwether
Saudi German Health and Landor & Fitch
Saudi National Bank and Landor & Fitch
Best brand experience
Brown-Forman Middle East and JansenHarris
Careem and Bellwether
Government of Dubai Media Office and Brand Lounge
Manchester City Football Club and All About Brands
THE RIG. and Landor & Fitch
Best use of packaging
Beaugrand Et Fils and Gulf Advertising in Business FZLLC (ADinB)
COCO Logistics and Brand Lounge
Origins Koffee Lab & Kitchen and Arada
SunKiss and JansenHarris
Best wayfinding or signage
FAST Consortium and Nour Massah Company for Industry
Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)
Solitaire and Balcony8
Best use of audio branding
Al Aan and Bellwether
Etisalat and Sixieme Son
Saudi German Health and Landor & Fitch
Saudi National Bank and Landor & Fitch
Best use of typography
AD Ports Group and Saffron Brand Consultants
Badiri Academy and Brand Lounge
COCO Logistics and Brand Lounge
Dubal Holding and KNOW Creative
Solitaire and Balcony8
Best place or nation brand
RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd
Solitaire and Balcony8
THE RIG. and Landor & Fitch
PROCESS
Best external stakeholder relations during a brand development project
Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)
Family Development Foundation – FDF and Gulf Advertising in Business FZLLC (ADinB)
Government of Dubai Media Office and Brand Lounge
Best internal communications during a brand development project
KAUST Innovation and BOND
Best implementation of a brand development project
Badiri Academy and Brand Lounge
Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)
Higher Colleges of Technology and Bellwether
KAUST Innovation and BOND
Kitopi and Main Division
Oodi and Bellwether
Best localisation of an international brand
Franklin Templeton Investments and Mirum Agency
Haier KSA and Onsor Mosha
Virgin Mobile UAE
STRATEGY
Best creative strategy
AD Ports Group and Saffron Brand Consultants
Alphaiota and BOND
Oodi and Bellwether
RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd
Solitaire and Balcony8
THE RIG. and Landor & Fitch
Best brand evolution
Al Aan and Bellwether
AL JAZIRA and All About Brands
Council of Cooperative Health Insurance and Bellwether
Higher Colleges of Technology and Bellwether
Qaweem and Blue Hat
Wimpy and matter
Best strategic or creative development of a new brand
Al Farah Gourmet and Gulf Advertising in Business FZLLC (ADinB)
Oodi and Bellwether
Saudi National Bank and Landor & Fitch
UAE Ministry of Climate Change and Environment and Arada
VO and Bellwether
Weem and Landor & Fitch and Hogarth
Best development of a new brand within an existing brand portfolio
Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)
Family Development Foundation – FDF and Gulf Advertising in Business FZLLC (ADinB)
Best naming strategy
Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)
Careem and Bellwether
Karma Solar and Brand Lounge
Smidgin and Bellwether
THE RIG. and Landor & Fitch
TYPE
Best corporate rebrand following a merger or acquisition
Saudi National Bank and Landor & Fitch
Best brand development project to reflect a change of mission, values or positioning
AD Ports Group and Saffron Brand Consultants
Al Aan and Bellwether
Badiri Academy and Brand Lounge
CXG and Omnia
Dubal Holding and KNOW Creative
Higher Colleges of Technology and Bellwether
KAUST Innovation and BOND
Best brand consolidation
Careem and Bellwether
CXG and Omnia
Government of Dubai Media Office and Brand Lounge
KAUST Innovation and BOND
Saudi National Bank and Landor & Fitch
Best rebrand of a digital property
Al Aan and Bellwether
Bahrain Car Parks Company (Amakin) and Epic Lion Agency
Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)
Karma Solar and Brand Lounge
SECTOR
Best visual identity by a charity, NGO or NFP
Badiri Academy and Brand Lounge
NAMA Women Advancement and Brand Lounge
Siyakwazi and JansenHarris
Best visual identity from the education sector
Higher Colleges of Technology and Bellwether
KAUST Innovation and BOND
Best visual identity from the energy and utilities sector
Karma Solar and Brand Lounge
Best visual identity from the farming and agricultural sector
UAE Ministry of Climate Change and Environment and Arada
Best visual identity from the financial services sector
Abu Dhabi Securities Exchange (ADX) and All About Brands
Saudi National Bank and Landor & Fitch
The Benefit Company
YAP and Livingroom Dubai
Best visual identity from the food and beverage sector
Beaugrand Et Fils and Gulf Advertising in Business FZLLC (ADinB)
Hilton: OTB and KEANE
Kitopi and Main Division
Origins Koffee Lab & Kitchen and Arada
Smidgin and Bellwether
Wimpy and matter
Best visual identity from the healthcare and pharmaceutical sector
Alphaiota and BOND
American Hospital Dubai and Bellwether
Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)
Saudi German Health and Landor & Fitch
Best visual identity from the industrial and basic materials sector
Dubal Holding and KNOW Creative
Best visual identity from the lifestyle and wellness sector
The Carlton Tower Jumeirah: The Peak Fitness Club & Spa and KEANE
THE RIG. and Landor & Fitch
Best visual identity from the professional services sector
CXG and Omnia
Hope Ventures and Limefish Design
Best visual identity from the public sector
Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)
Council of Cooperative Health Insurance and Bellwether
Family Development Foundation – FDF and Gulf Advertising in Business FZLLC (ADinB)
RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd
Best visual identity from the retail sector
BinSina / AKI Group and Livingroom Dubai
Solitaire and Balcony8
Best visual identity from the sports and leisure sector
ADNOC Group (Al Ruwais Golf Club) and All About Brands
The Carlton Tower Jumeirah: The Peak Fitness Club & Spa and KEANE
THE RIG. and Landor & Fitch
Best visual identity from the technology, media and telecommunications sector
Al Aan and Bellwether
Al Ain News and Omnia
Oodi and Bellwether
VO and Bellwether
Best visual identity from the transport and logistics sector
AD Ports Group and Saffron Brand Consultants
COCO Logistics and Brand Lounge
Emirates Post and Livingroom Dubai
Weem and Landor & Fitch and Hogarth
Best visual identity from the travel and tourism sector
Elaf Hospitality and JPD
Noor Riyadh and Omnia
RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony in Dubai, on 26 May 2022.
