Transform Awards North America 2022 shortlist announced
Transform magazine is proud its award programme is set to celebrate the transformative power of rebranding and brand development in the North America region for the eighth consecutive year.
This year’s edition sees a number of hotly contended categories with ‘Best use of a visual property’ and ‘Best strategic or creative development of a new brand’ both including seven projects to battle it out for Gold. Elsewhere, ‘Best brand experience’, ‘Best use of packaging’ and ‘Best creative strategy’ are also expected to be highly competitive.
Each entry was examined by a panel of expert judges who hailed from amongst the region’s top companies including Google, Hasbro, Liberty Latin America and Microsoft. The judges focused on creativity, innovation, strategic excellence and implementation when determining the best entries throughout the five categories.
“I would like to extend my congratulations to everyone who has been shortlisted. We believe this year’s Transform Awards North America entries set the bar in delivering excellence in the transformative power of brand strategy and design, and we are proud to be able to recognise the shortlisted companies in-person once again in October,” says Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards.
The winners of the Transform Awards North America will be announced at the prestigious Manhattan Penthouse in New York City on 25 October.
The full shortlist is as follows:
CONTENT
Best use of visual property
Bally's Corporation and Interbrand
Colgate Recycle Me! (Colgate Palmolive) and Design Bridge New York
Delinea and Interbrand
Kleo and Fellow Studio
Merck Animal Health and CBX
Miller Lite X NFL (Molson Coors) and Design Bridge New York
The Hershey Company and CBX
Best brand architecture solution
Breastcancer.org and Work & Co
Gallup® and Starfish
ICE and Prophecy by Prosek
Morgan Stanley / E*TRADE and Interbrand
Truist and Interbrand
Best use of copy style or tone of voice
Beon and Interbrand
Cart.com and Goods & Services
Hootsuite and Prophet
ICE and Prophecy by Prosek
Best brand experience
Deem, Inc.
ICE and Prophecy by Prosek
Mars and Landor & Fitch
North Kansas City Schools and DLR Group
PepsiCo Design & Innovation - MTN Dew Cake Smash
ZEISS and Goods & Services
Best use of packaging
Compound Foods and Pearlfisher
Merrie Mill Farm and Vineyard with joe smith | the brand consultancy of Padilla
PepsiCo Design & Innovation - MTN Dew Cake-Smash
Tecate ALTA and Pearlfisher
Wild Turkey 101 and Pearlfisher
Best wayfinding or signage
Little Island and C&G Partners
Mars and Landor & Fitch
Best use of audio branding
Church's Chicken with Sonic Lens and Wunderman Thompson
Colgate and MassiveMusic
Interac and Sixième Son
Merrell and Sixième Son
Tostitos and Made Music Studio
Turner Classic Movies and Made Music Studio
Best use of typography
Bally's Corporation and Interbrand
Miller Lite X NFL (Molson Coors) and Design Bridge New York
TotalMed and MonogramGroup
TriValley Medical Group and The Creative Bar
Best place or nation brand
Answer the Call and Landor & Fitch
P33 and City of Chicago with 50,000feet Inc.
The Armory Show and Brunswick Creative
Best expression of a brand on social media channels
izzo® by Premier Dental Co and Starfish
PepsiCo Design & Innovation - Doritos
PepsiCo Design & Innovation - Lay's
PROCESS
Best internal communications during a brand development project
Enact and Landor & Fitch
Russell Reynolds Associates and Prophet
Vericast
Best implementation of a brand development project
Likewize and SomeOne
Nasdaq and Landor & Fitch
SCA Health and MonogramGroup
The Hershey Company and CBX
WPP and Landor & Fitch
STRATEGY
Best creative strategy
ams OSRAM and GW+Co
Aperio by BlackRock and Agenda
CoPilot and Spectacle
Merck Animal Health and CBX
The Armory Show and Brunswick Creative
WPP and Landor & Fitch
Best brand evolution (business)
Hootsuite and Prophet
Plug Power and Lippincott
Regard and Spectacle
Russell Reynolds Associates and Prophet
Xfinity
Best brand evolution (consumer)
Basil Hayden (Beam Suntory) and Design Bridge New York
Breastcancer.org and Work & Co
CoPilot and Spectacle
HTH (Sigura) and Design Bridge New York
NYC Pride and Lippincott
The Armory Show and Brunswick Creative
Best brand evolution (corporate)
Anheuser-Busch and Prophet
KPMG and Siegel+Gale
Nasdaq and Landor & Fitch
Quona Capital and 8 Point Studio
Winnebago Industries and joe smith | the brand consultancy of Padilla
Best strategic or creative development of a new brand
Del Monte Foods, Inc (for Joyba) and CBX
Delinea and Interbrand
IDentifi from PCH Media and Living Group
International Fresh Produce Association and Clarkmcdowall
izzo® by Premier Dental Co and Starfish
Light & Wonder and Landor & Fitch
OneMain Financial and DeSantis Breindel
Best development of a new brand within an existing brand portfolio
CVS Kidney Care and Prophet
Gateway Foundation and innerpride branding
NYSE and Prophecy by Prosek
PepsiCo Design & Innovation - Soulboost
StarStorage and innerpride branding
Best naming strategy
Allergan and Catchword Branding
Audacy and Landor & Fitch
Enhabit and Prophet
Microsoft Mesh and Interbrand
SameSky and Catchword Branding
TotalMed and MonogramGroup
TYPE
Best corporate rebrand following a merger or acquisition
Aperio by BlackRock and Agenda
Deep Pool and Prophecy by Prosek
Delinea and Interbrand
Prospiant and DeSantis Breindel
WESCO International and joe smith | the brand consultancy of Padilla
Xactus and Sustena, a Pariveda Company
Best brand development project to reflect change of mission, values or positioning
AB InBev and Prophet
Hoopo (formerly PRICE Canada) and Creative Business Company
IDentifi from PCH Media and Living Group
Light & Wonder and Landor & Fitch
The Armory Show and Brunswick Creative
WPP and Landor & Fitch
Best rebrand of a digital property
Gallup® and Starfish
Light & Wonder and Landor & Fitch
NYC Pride and Lippincott
Quona Capital and 8 Point Studio
Xfinity
Best employer brand
Russell Reynolds Associates and Prophet
Saputo and joe smith | the brand consultancy of Padilla
SECTOR
Best visual identity by a charity, NGO or NFP
Answer the Call and Landor & Fitch
Hoopo (formerly PRICE Canada) and Creative Business Company
MindForward Alliance and Interbrand
Vision Zero Fund and Ultravirgo
Best visual identity from the education sector
Kleo and Fellow Studio
Nucleate and Essen International
Promethean and Turnstyle
Best visual identity from the energy and utilities sector
Plug Power and Lippincott
Terrasmart and DeSantis Breindel
Best visual identity from the engineering and manufacturing sector
Identec Solutions and GW+Co
WESCO International and joe smith | the brand consultancy of Padilla
Best visual identity from the farming and agricultural sector
International Fresh Produce Association and Clarkmcdowall
Merck Animal Health and CBX
Best visual identity from the financial services sector
Aperio by BlackRock and Agenda
Cadence Bank and Tenet Partners
Continuim Equity Partners and MonogramGroup
Enfusion and 50,000feet Inc.
Nasdaq and Landor & Fitch
OneMain Financial and DeSantis Breindel
Best visual identity from the FMCG sector
Campbell's and Turner Duckworth: London, San Francisco & New York
Dollar Shave Club and Turner Duckworth: London, San Francisco & New York
PYREX and Pearlfisher
Best visual identity from the food and beverage sector
Compound Foods and Pearlfisher
Crif Dogs and Design Bridge New York
Del Monte Foods, Inc (for Joyba) and CBX
Maker's Mark and Turner Duckworth: London, San Francisco & New York
PepsiCo Design & Innovation - Neon Zebra
SOW GOOD and Pearlfisher
Best visual identity from the healthcare and pharmaceutical sector
Azenta and Prophet
Gateway Foundation and innerpride branding
Lyn Health and Lippincott
Pennington Biomedical and Turner Duckworth: London, San Francisco & New York
Regard and Spectacle
Best visual identity from the industrial and basic materials sector
HTH (Sigura) and Design Bridge New York
Vibrantz Technologies and OWDT
Best visual identity from the lifestyle and wellness sector
CoPilot and Spectacle
izzo® by Premier Dental Co and Starfish
WPP and Landor & Fitch
Best visual identity from the professional services sector
KPMG and Siegel+Gale
TotalMed and MonogramGroup
WTW and Monigle
Best visual identity from the retail sector
Givenchy and Work & Co
Timberland and Lippincott
Best visual identity from the sports and leisure sector
Light & Wonder and Landor & Fitch
PepsiCo Design & Innovation - Gatorade Zero
PepsiCo Design & Innovation - Gatorlyte
The Armory Show and Brunswick Creative
Winnebago Industries and joe smith | the brand consultancy of Padilla
Best visual identity from the technology, media and telecommunications sector
Delinea and Interbrand
IDentifi from PCH Media and Living Group
Light & Wonder and Landor & Fitch
Likewize and SomeOne
StarStorage and innerpride branding
Best visual identity from the transport and logistics sector
Beon and Interbrand
GXO and Lippincott
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winners will be announced at the awards ceremony on 25 October 2022.
Transform’s Brand strategist of the year and Creative director of the year will also be revealed on the night!
