Winners of Transform Awards India 2022 announced

Celebrating the transformative power of rebranding and brand development for the first time in India, the Transform Awards India highlighted an array of the highest quality of work. Transform magazine can officially announce the winners of the Transform Awards India 2022, where the very best in corporate, product and global brand design and strategy were revealed.

The star performer on the night, and picking up the highly coveted Grand prix award, was Ting for its project with Melts, a new Oral Thin Strips brand. The new identity and packaging system was hailed by judges as a “clutter-breaking” design which adopted an “extremely smart, creative approach.” Ting collected an additional three gold awards for this project alone in the categories of ‘Best use of packaging’, ‘Best strategic or creative development of a new brand’, and ‘Best naming strategy’. The agency also found success in its projects with Divaa, Doeraa, Skin Pot Co. and OPI India, racking up a further three silvers and two bronzes.

Sweeping up a sensational four golds and Best Overall Visual Identity was Landor & Fitch for its project with Giga Foods. The agency gave the jaded Sri Lankan burger brand market a new lease of life from its joyful branding of Full’r, a new cloud kitchen burger restaurant. Judges were unanimously impressed with the agency’s “inspiring, colourful and energetic” work. The project won big in categories including in ‘Best use of a visual property’, ‘Best creative strategy’, and ‘Best strategic or creative development of a new brand’.

Andrew Thomas, publishing editor of Transform magazine and founder of the transform awards, says, “The challenges of the past year have been immense, as companies of all sizes have worked to mitigate the impact of the Covid-19 pandemic. That’s why this year’s Transform Awards winners are incredibly deserving of their recognition. They have championed communications, design and strategic brand development in the most difficult of landscapes and they have achieved great things.”

He adds, “Each and every one of this year’s Transform Awards winners is helping to set the standard for excellence in rebranding and brand development. I’m proud to share the winners of the Transform Awards.”

Other big winners on the night included Landor & Fitch’s project with Apraava Energy, winning golds in ‘Best brand evolution’ and ‘Best brand development project to reflect a change of mission, values or positioning’, along with three silvers and a bronze. Elsewhere, Brandpie earned two golds and a bronze for its work with Tata Consultancy Services.

The winners were announced virtually in light of the Covid-19 pandemic.

If you missed the awards evening, it can be viewed on Transform’s YouTube page here.

The full list of winners is as follows.

CONTENT

Best use of a visual property
Gold – Full’r by Giga Foods and Landor & Fitch
Silver – ezyCR8 by Asian Paints and Landor & Fitch
Bronze – Apraava Energy and Landor & Fitch
Bronze – Backstage Pass Institute Of Gaming And Technology and Almosh82

Best brand architecture solution
Silver – ABP Network and Saffron Brand Consultants

Best use of copy style or tone of voice
Gold – Rubicon Consumer Healthcare and Jigsaw Brand Consultants
Silver – Apraava Energy and Landor & Fitch

Best brand experience
Gold – Firefox Bikes and Elephant Design
Silver – Naseej and Landor & Fitch
Silver – Tata Communications and Landor & Fitch
Bronze – Diageo India and Design Bridge

Best use of packaging
Gold – Wellbeing Nutrition – Melts and ting
Silver – ezyCR8 by Asian Paints and Landor & Fitch
Silver – PepsiCo Design & Innovation – Lay’s Kohl Campaign
Bronze – Diageo India and Butterfly Cannon
Bronze – PepsiCo Design & Innovation – 7UP Ramadan Bangladesh
Highly commended – Rewynd Snacks and The Bold Creative

Best use of typography
Gold – MoiSoi by Ceres Foods and Landor & Fitch
Silver – Doeraa and ting

PROCESS

Best internal communications during a brand development project
Gold – TCS Tata Consultancy Services and Brandpie

Best localisation of an international brand
Silver – OPI India and ting

STRATEGY

Best creative strategy
Gold – Full’r by Giga Foods and Landor & Fitch
Silver – Apraava Energy and Landor & Fitch
Bronze – TCS Tata Consultancy Services and Brandpie

Best brand evolution
Gold – Apraava Energy and Landor & Fitch
Silver – Diageo India and Butterfly Cannon
Silver – Naseej and Landor & Fitch
Bronze – ABP Network and Saffron Brand Consultants
Bronze – Diageo India and Design Bridge
Highly commended – Bayer Consumer Health India and Design Bridge

Best strategic or creative development of a new brand
Gold – Full’r by Giga Foods and Landor & Fitch
Gold – Wellbeing Nutrition – Melts and ting
Silver – Rubicon Consumer Healthcare and Jigsaw Brand Consultants
Bronze – DIVAA and ting
Highly commended – AyurVridhi and Vowels Branding Agency

Best development of a new brand within an existing brand portfolio
Silver – DIVAA and ting

Best naming strategy
Gold – Wellbeing Nutrition – Melts and ting
Silver – Apraava Energy and Landor & Fitch
Bronze – Zepto and Landor & Fitch

TYPE

Best brand development project to reflect a change of mission, values or positioning
Gold – Apraava Energy and Landor & Fitch
Gold – TCS Tata Consultancy Services and Brandpie
Silver – ABP Network and Saffron Brand Consultants
Bronze – SupplyThis and Pink Lemonade Communications Pvt. Ltd.

SECTOR

Best visual identity from the energy and utilities sector
Gold – Apravaa Energy and Landor & Fitch

Best visual identity from the FMCG sector
Silver – MoiSoi by Ceres Foods and Landor & Fitch

Best visual identity from the food and beverage sector
Gold – Full’r by Giga Foods and Landor & Fitch
Silver – PepsiCo Design & Innovation – 7UP Ramadan Bangladesh
Bronze – Diageo India and Butterfly Cannon
Bronze – Rewynd Snacks and The Bold Creative

Best visual identity from the healthcare and pharmaceutical sector
Silver – SupplyThis and Pink Lemonade Communications Pvt. Ltd.
Bronze – AyurVridhi and Vowels Branding Agency
Highly commended – Bayer Consumer Health India and Design Bridge

Best visual identity from the lifestyle and wellness sector
Gold – Skin Pot Co. and ting
Silver – Mirësi and Pink Lemonade Communications Pvt. Ltd.
Bronze – DIVAA and ting

Best visual identity from the retail sector
Silver – Naseej and Landor & Fitch

Best visual identity from the technology, media and telecommunications sector
Silver – ABP Network and Saffron Brand Consultants
Bronze – Backstage Pass Institute Of Gaming And Technology and Almosh82