Belmont Park reveals new identity ahead of 100-year anniversary

The US beachfront amusement park, known for its historic wooden Giant Dipper rollercoaster, has paid homage to the heritage and vibrant culture of its home city, San Diego, with its latest brand update. Creative and brand consultancy BLVR was tasked with differentiating Belmont Park from other West Coast competitors, which it hopes to have achieved by focusing on the city’s charm as well as the amusement’s park’s extensive history.