Bold Unmind rebrand by Ragged Edge aims to change workplace culture

Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a play-it-safe approach, instead favouring a passionate colour palette, a photography style that shows strength in numbers and a hand-crafted logotype.