Buero Inaoakley develops nature-inspired brand for KOHO

The German urban-outdoor label, founded by entrepreneurs Sabrina Ahrens and Katharina Rottkemper, was branded by Buero Inaoakley with the hope of inspiring people to experience life outdoors.

All KOHO products are designed with the expressed intent of being smart, attractive and durable, as well as functional. In accordance with selling its aesthetically pleasing urban-outdoor products, the brand design by Buero Inaoakley uses clear shapes and moving, emotional images so its audience can "almost smell nature".

The nature-inspired logo utilises modern colours and round shapes to harness an exclusive feel. Meanwhile, its tagline, ‘Go to nature’, speaks to the heart of what the Warendorf-based company is all about.