Listen: Müller launches new sonic identity

Aiming to bring a sense of positivity, delight and satisfaction to the brand, Müller’s new mnemonic was created by London-based specialist sonic agency DLMDD with the help of composer Tom Bromley. By working with pop band Los Campesinos’ founding member, DLMDD created a three-note melody which it hopes will reflect the dairy brand’s status as part of the fabric of Britain for years to come. The new sonic identity features as part of the brand's yoghurt ad campaign 'Love Every Bit'.