London agency creates first of kind sensory think tank

Bompas & Parr, an experience design and creative studio based in Bermondsey, London, has announced its new offering: a strategic consultancy service called ‘The Feel Tank’. The service aims to harness the powers of sensory stimulations as a means of unlocking new ideas for brands.

Built on the relationship between sensory stimulation and cognitive performance, The Feel Tank follows on from the studio’s decade-long multi-sensory exploration with brands. By offering a new service which has “an eye for the extraordinary”, Bompas & Parr hopes the think tank will lead to the production of future-proofed creative for its clients.

Considering themselves specialists in translating hands-on knowledge into extraordinary insight, the studio’s strategists will offer a range of creative solutions from dynamic workshops to entire funfairs.

The Feel Tank offers more standard services including white paper style reports, problem-solving workshops and the crafting of books, magazines and podcasts to meet the needs of brands. In addition, The Feel Tank also offers the unusual: impact-orientated funfairs, strategy banquets (futurism paired with a tasting menu) and even gunge tanks.

Freddie Mason, senior creative strategist at Bompas & Parr, says, “This is strategy like never before. We operate at the forefront of cultural analysis and trend prediction to deliver sentient insights on what and how we will be experiencing in the coming year and beyond.”