London-based Free The Birds designs new brand world for Erno Laszlo

The global luxury skincare brand company sought the help of Free The Birds to elevate its position as a pioneer in the wellness skincare space through a new brand identity and positioning. In a bid to refine the brand’s portfolio into skin concern pillars, the agency’s extensive work saw the creation of new brand architecture as well as the redesigning of front-line packaging, digital marketing templates, photographic assets and the introduction of a brand ambassador programme.