New teen beauty brand indu unveiled
London-based creative studio The Yard Creative was approached by beauty veterans Aaron Chatterley, Richard Schiessl (co-founders of Feelunique) and Reena Hammer (former Urban Retreat managing director) to craft a fun and young new brand for socially conscious teens. In designing indu, The Yard Creative began with the brand idea ‘It starts with you’, which fed into a zesty visual identity that seeks to express the brand’s bold yet nurturing personality.
![alt](/media/15296/indu2.jpg?anchor=center&mode=crop&width=0&height=0&rnd=133403849940000000&bgcolor=ffffff)
![alt](/media/15298/indu7.png?anchor=center&mode=crop&width=0&height=0&rnd=133403849970000000&bgcolor=ffffff)