New teen beauty brand indu unveiled

London-based creative studio The Yard Creative was approached by beauty veterans Aaron Chatterley, Richard Schiessl (co-founders of Feelunique) and Reena Hammer (former Urban Retreat managing director) to craft a fun and young new brand for socially conscious teens. In designing indu, The Yard Creative began with the brand idea ‘It starts with you’, which fed into a zesty visual identity that seeks to express the brand’s bold yet nurturing personality.