• Transform magazine
  • December 23, 2024

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New US state-of-the-art virtual golf club brand identity a hit

  • 684 Rock Pile Social Assets Square 1
  • 684 Rock Pile Social Assets Square 3

Rock Pile Golf Club, a new Connecticut-based virtual golf club, turned to branding and package design firm Little Big Brands to devise an identity which could support the immersive golf experience as well as the club’s full bar and corporate space. In crafting the logo, colour palette, typography and supporting collateral materials, the design agency sought to bring an aura of mystique and exclusivity to appeal to the brand’s high-net-worth target audience.

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