Seymourpowell designs Black Juniper gin identity

The new ultra-premium gin, launched by Silent Pool Distillers in England, was inspired by the Bhutanese juniper berry, which is a key ingredient in the product. The global strategic design and innovation company sought to transport the brand’s audience to the Himalayan mountains, where the purest black juniper berries grow. To ensure the new brand is sophisticated and luxurious, the bottle design retains familiar Silent Pool illustrative assets while also incorporating burnished copper accents and an embossed neck detail.