Studio 1.1 designs brand for IAG Loyalty venture The Wine Flyer

The Wine Flyer is an e-commerce platform that aims to create new way for Avios points to be spent and collected on purchases including wine, spirits and beer. Studio 1.1, a specialist agency from DesignStudio Group, was tasked with redesigning the brand’s identity and better reflect its unique perspective on the wine industry.

With the aim of expanding on business growth in what is a saturated market, The Wine Flyer’s new brand narrative heroes the post-pour experience by pairing the sensorial experiences of taste and place.

Paul Irwin, principal at 1.1, says, “We worked closely with The Wine Flyer team to identify the compelling role they play in peoples' lives and explored how to amplify this through every aspect of the brand and identity. The new brand identity provides the tools to help drive The Wine Flyer’s next stage of growth.”

The visual identity crafted by Studio 1.1 includes a split-screen visual system which positions The Wine Flyer as a bolder and clearer choice in the market. The design agency also created a toolkit which sought to capture the rich and evocative world of taste and place, as demonstrated by the use of warm and inviting colours.

Elsewhere, in a bid to confidently stand apart from competitors, crisp product photography is paired with a travel-inspired graphic language. Designed to be flexible and easy-to-execute, the new brand voice aims to elevate the experience today as well as providing room to grow.

Georgia Martin, design director at 1.1, adds, “A core belief of The Wine Flyer was that wine should be both unpretentious and a sensory experience that has the power to transport us to a different time and place entirely. It can conjure a precise feeling, a memory of a special occasion, a specific moment in life perfectly captured in a sip, glass or bottle. We distilled this essence into our new creative idea – Share a taste of place.”