Transform Awards ANZ 2023 shortlist announced
Transform is excited to return down under for a fourth time as it announces the shortlist for this year’s Transform Awards ANZ. It remains the only awards programme in the region to celebrate the transformative power of rebranding and brand development.
The 2022 edition of the awards proved to be an exciting affair, with NSW Government and For The People beating strong competition on the night to claim the highly sought-after ‘Grand prix’ – the most prestigious trophy at the Transform Awards. Also setting the bar high for this year’s shortlisted entries was Sydney Children’s Hospitals Foundation and SunnySideUp, whose excellent work was rewarded with winning the prestigious ‘Best overall visual identity’.
The most hotly contended categories this year are ‘Best strategic or creative development of a new brand’ and ‘Best visual identity by a charity, NGO or NFP’, with as many as seven projects vying for Gold. Elsewhere, six entrants will battle it out in the following categories: ‘Best use of a visual property’, ‘Best use of copy style or tone of voice’, ‘Best use of packaging’, ‘Best creative strategy’, ‘Best corporate rebrand following a merger or acquisition’ and ‘Best brand development project to reflect a change of mission, values or positioning’.
Each entry was examined by a panel of expert judges who hail from a wide variety of businesses and organisations including Amazon, New Zealand Olympic Committee and PwC Australia. The judges focused on creativity, innovation, strategic excellence and implementation when they determined which organisations demonstrated excellence in rebranding and brand strategy.
The awards ceremony is set to take place in Sydney at the Jones Bay Heritage Wharf on 23 November. More details on the event can be found here. Many congratulations to all of our wonderful shortlisted companies.
The full shortlist is as follows:
CONTENT
Best use of a visual property
Be Group and StartsWithA
Canva
Magentus and SomeOne
NAB and Principals
Stockland and Principals
TapTap and DesignStudio
Best use of copy style or tone of voice
Aware Super and Principals
Be Equitable and For The People
Children’s Hospital Foundation and SunnySideUp
Du Cane Brewing Co. and For The People
ReachOut Australia and Yonder Creative
Sydney Fish Market and Interbrand
Best brand experience
Canva
Goodman Group and Yonder Creative
i2C Architects
WA Country Health Service (WACHS) and BEVIN Creative Pty Ltd
Best use of packaging
Bass & Flinders Distillery Pty Ltd and The Edison Agency
Brunswick Aces and The Key Branding
Coles Group and the thrills™
Made Group and the thrills™
Marion's Kitchen and The Key Branding
Roma Foods and Disegno
Best wayfinding or signage
Queensland Airports Limited and Maynard Design
Uber and THERE
Best use of audio branding
Destination New South Wales and MassiveMusic
Goodman Group and Audio UX and Yonder Creative
Laver Cup and MassiveMusic
Best use of typography
Funlab and FutureBrand
Gelatissimo and Houston Group
Harrowfield and Re:brand
TIME dotCom and For The People
TOGA Group and Houston Group
Best expression of a brand on social media channels
Barnardos Australia
Golf Australia and the thrills™
PROCESS
Best internal communications during a brand development project
Standards Australia and Brand Council
The Leukaemia Foundation and Brand Council
Best implementation of a brand development project
Morgan + English and Made Agency
Stockland and Principals
Best localisation of an international brand
U by Kotex and Hulsbosch
Nestlé Australia, Kit Kat and The Key Branding
STRATEGY
Best creative strategy
Children’s Hospital Foundation and SunnySideUp
CureCancer and Principals
Elladex and Interbrand
Perth is OK! and Block Branding
ReachOut Australia and Yonder Creative
Sorbent Paper Company and The Edison Agency
Best brand evolution (business)
Hacer Group and BEVIN Creative Pty Ltd
Efex and BrandMatters
Harrowfield and Re:brand
Best brand evolution (consumer)
Funlab and FutureBrand
Mr Chens and The Edison Agency
NAB and Principals
Sydney Fish Market and Interbrand
Best brand evolution (corporate)
Standards Australia and Brand Council
William Buck and BrandMatters
Best strategic or creative development of a new brand
Children’s Hospital Foundation and SunnySideUp
eStar and Iceberg
Flings and Blurr Bureau
Helia and Interbrand
Innovation Beverage Group, Drummerboy and The Key Branding
TOGA Group and Houston Group
University of Southern Queensland
Best development of a new brand within an existing brand portfolio
Canva
Expand and Principals
Sydney Airport and Creatik
Titan and DesignStudio
Best naming strategy (new name)
Magentus and SomeOne
Meli and The Contenders
Sydney Airport and Creatik
Best naming strategy (rename)
Envisory and Re:brand
Octo and Re:brand
TYPE
Best corporate rebrand following a merger or acquisition
Bega Group and The Edison Agency
Indara and BrandMatters
Landmark Orthopaedics and Brand Council
Meli and The Contenders
Museums of History NSW and For The People
SafetyIQ and DSR Branding
Best brand development project to reflect a change of mission, values or positioning
Growth Workplace Design and DSR Branding
InLife Independent Living and The Contenders
Landmark Orthopaedics and Brand Council
MJC and Guts Creative
Standards Australia and Brand Council
The Leukaemia Foundation and Brand Council
Best brand consolidation
Landmark Orthopaedics and Brand Council
Best rebrand of a digital property
ARDI by Optrix and StartsWithA
AXA Investment Managers and Hundredweight
Dubbel Gym and BEVIN Creative Pty Ltd
Best employer brand
Everyday Independence and Principals
Ovolo Hotels and THERE
Pitcher Partners and Principals
The Leukaemia Foundation and Brand Council
Yarra Valley Water and Principals
SECTOR
Best visual identity by a charity, NGO or NFP
Aboriginal Housing Company (AHC) and Heard Agency
Biodiversity Council and Principals
Children’s Hospital Foundation and SunnySideUp
CureCancer and Principals
Meli and The Contenders
ReachOut Australia and Yonder Creative
St George Community and Made Agency
Best visual identity from the education sector
MJC and Guts Creative
University of Southern Queensland and Houston Group
Best visual identity from the energy and utilities sector
EnergyAustralia and Creatik
TIME dotCom and For The People
Powerhouse and Side By Side Studio
Best visual identity from the farming and agricultural sector
Flavorite and The Key Branding
Tenaz and DSR Branding
Best visual identity from the financial services sector
Expand and Principals
NAB and Principals
Tax Management New Zealand and Principals
Best visual identity from the FMCG sector
Coles Joyful and Hulsbosch
Coles Group and the thrills™
Flings and Blurr Bureau
Made Group and the thrills™
Marion's Kitchen and The Key Branding
Best visual identity from the food and beverage sector
Du Cane Brewing Co. and For The People
Gelatissimo and Houston Group
NSW Wine and Distil Agency
Roma Foods and Disegno
Best visual identity from the healthcare and pharmaceutical sector
Everyday Independence and Principals
Landmark Orthopaedics and Brand Council
Magentus and SomeOne
The Florey and The Contenders
WA Country Health Service (WACHS) and BEVIN Creative Pty Ltd
Best visual identity from the professional services sector
Be Equitable and For The People
Harrowfield and Re:brand
Humanly Agile and The Edison Agency
Best visual identity from the property, construction and facilities management sector
AMP Capital & Dexus and Hundredweight
Goodman Group and Yonder Creative
Stockland and Principals
The Green Boat and Next Brand
TOGA Group and Houston Group
Best visual identity from the public sector
Canterbury Bankstown Council and Made Agency
Sydney Fish Market and Interbrand
Best visual identity from the retail sector
Loves Dogs and Creatik
Skitzo and SGK
Best visual identity from the sports and leisure sector
Ariels and the thrills™
Dubbel Gym and BEVIN Creative Pty Ltd
Funlab and FutureBrand
Best visual identity from the technology, media and telecommunications sector
Assembled Media and Next Brand
eStar and Iceberg
Perth is OK! and Block Branding
Zigbang and DesignStudio
Best visual identity from the travel and tourism sector
Hamilton Airport and Principals
New Sydney Waterfront Company and Interbrand
Ovolo Hotels and THERE
YHA and Houston Group
SPECIAL RECOGNITION
Brand strategist of the year
Amber Bonney – The Edison Agency
Trudi Cassin – Brand Council
Claire Gallagher – Principals
Young contender of the year
Hollie Johnson – Principals
Lauren Lamotta – Creatik
Nick Mooney – Hulsbosch
Felicity Raschilla – the thrills™
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 23 November 2023.
