Transform Awards Europe 2024 open for entries

Bouncing back for a 15th year, the Transform Awards remain the only awards programme to celebrate the transformative power of brand strategy, creativity and design throughout Europe. Following on from its biggest awards evening to date in March, Transform Europe is delighted to announce it is once again open for entries.

Recognising best practice in corporate, product and global brand development work, the Transform Awards has become an important day in the calendar for brand strategists and design agencies on the continent since its inception in 2009.

The latest edition of the Transform Awards Europe saw Renault with Landor & Fitch, Publicis Conseil and Black Foundry win the most prestigious award, the ‘Grand prix’, in an exciting evening at the Brewery in central London. Elsewhere, Wings and Pentagram were awarded with the awards’ other grand accolade, the ‘Best overall visual identity’, for its “clean” and “beautiful” design, according to judges.

With integrity an important part of the awards programme, the Transform Awards Europe 2024 will once again be judges by an esteemed panel of experts in the branding, marketing, advertising and corporate communications field. They will create a shortlist which recognises the agencies and businesses which excelled in their branding work, before ultimately deciding who will be taking home Highly commended, Bronze, Silver and Gold in their respective categories.

Transform is excited to also announce its commitment to better recognising audio branding on the continent. For the first time ever at the Transform Awards there will be a category section solely devoted to the field. Containing three awards in the field (‘Best audio brand’, ‘Best sonic brand activation’ and ‘Best sonic brand evolution’), this move underlines the newfound importance of sonic as part of brand design.

This year, Transform magazine subscribers can take advantage of an early entry discount of £150 off your total entry cost and your fifth entry free when entering by 11 August 2023. Non-subscribers will receive £100 discount off their total entry costs when submitting by 11 August 2023. Subscribe to Transform magazine here. 

All the key dates and deadlines can be viewed here.

For help crafting your winning submissions, download our entry guide.

Transform would also like to extend its thanks to Kimpton Creative, our sponsor and the creator of the new Transform Awards branding for the coming year.

The full list of categories are as follows and their definitions can be found on the dedicated categories page:

 

Content

Best use of a visual property

Best brand architecture solution

Best use of copy style or tone of voice

Best brand experience

Best wayfinding or signage

Best use of typography

Best place or nation brand

Best expression of a brand on social media channels

 

Process

Best external stakeholder relations during a brand development project

Best internal communications during a brand development project

Best implementation of a brand development project

Best localisation of an international brand

 

Strategy

Best creative strategy (business)

Best creative strategy (consumer)

Best creative strategy (corporate)

Best brand evolution (business)

Best brand evolution (consumer)

Best brand evolution (corporate)

Best strategic or creative development of a new brand

Best development of a new brand within an existing brand portfolio

Best naming strategy (new name)

Best naming strategy (rename)

Best naming strategy (naming system)

 

Type

Best corporate rebrand following a merger or acquisition

Best brand development project to reflect a change of mission, values or positioning (business)

Best brand development project to reflect a change of mission, values or positioning (consumer)

Best brand development project to reflect a change of mission, values or positioning (corporate)

Best brand consolidation

Best rebrand of a digital property

 

Audio

Best audio brand

Best sonic brand activation

Best sonic brand evolution

 

Wrapped

Best use of packaging (glass)​

Best use of packaging (print and card)

Best use of packaging (other)

Best use of sustainable packaging

 

Special recognition

Brand strategist of the year

Creative director of the year

Young contender of the year

 

Sector

Automotive

Charity, NGO or NFP

Education

Energy and utilities

Engineering and manufacturing

Farming and agricultural

Financial services

FMCG

Food and beverage

Healthcare and pharmaceutical

Industrial and basic materials

Lifestyle and wellness

Mining and extractives

Professional services (advisors and consultants)

Professional services (legal and accountancy)

Property, construction and facilities management

Public

Retail

Sports and leisure

Technology, media and telecommunications

Transport and logistics

Travel and tourism

 

Special recognition

Brand strategist of the year

Creative director of the year

Young contender of the year