Transform Awards Europe 2024 shortlist revealed

Now in its 15th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist reflects the quality and breadth of brand design projects entered into the Transform Awards.

As always, the awards recognise best practice in corporate, product and global brand development work. Analysing categories that focus on strategy, execution, content and evaluation, the judges of the Transform Awards Europe 2024 hailed from a wide variety of reputable organisations including Colgate-Palmolive, Sky and The Coca-Cola Company.

The standard was set high last year by a number of excellent projects, but none enthralled judges more than Renault with Landor & Fitch, Publicis Conseil and Black Foundry who left with the Transform Awards’ most prestigious accolade, the ‘Grand prix’. Described as “excitingly electric”, this year’s shortlisted entries will look to emulate its success.

Some of this year’s most hotly contested categories include ‘Best use of copy style or tone of voice,’ ‘Best use of typography,’ ‘Best implementation of a brand development project’ and ‘Best strategic or creative development of a new brand’ (each with six competing entries). Eyes will also be focussed on the special recognition categories which will determine the 2024 ‘Brand strategist of the year,’ ‘Creative director of the year’ and ‘Young contender of the year.’

All those shortlisted in the Transform Awards Europe will take home either a Gold, Silver, Bronze or Highly commended trophy. The winners will be announced at a very special awards ceremony on 17 April 2024, held at The Brewery, Chiswell Street, Central London.

Reserve your table by the end of January for the chance to get a Platinum table for the price of a Gold, a saving of over £600. Book a Gold table online by this deadline to be upgraded to a Platinum table, or contact Georgie at gclack@transformmagazine.net.

The full shortlist is as follows:

 

CONTENT

 

Best use of a visual property

Debra and Richards Dee

Nesquik and FutureBrand London

Southampton FC and Dragon Rouge

Team GB and Thisaway

The Jockey Club and Thisaway

ZUMA and CURIOUS

 

Best brand architecture solution

Nexia and Industry

SLB and BrandPie

Straumann Group and Conran Design Group

The Devonshire Group and Chatsworth with Pentagram

 

Best use of copy style or tone of voice

1HQ Brand Agency

Aircall and JOOSNABHAN

Bath Rugby Foundation and Supple Studio

Hermanos Colombian Coffee Roasters and Fellow Studio

Oxford University Press and Baxter & Bailey

Savanta and Brand & Deliver

 

Best brand experience

DuPont Mobility & Materials and Bright Space

Kringlan Mall and M Worldwide Ltd

Nokia and Lippincott

PepsiCo Design & Innovation – Pepsi Max x Eintracht Frankfurt collaboration

Renault and Lonsdale

Vodafone

 

Best wayfinding or signage

AtkinsRéalis and Interbrand

brant Immobilien GmbH and Studio Gourdin

Crossrail Ltd and Maynard Design Consultancy

Oval Real Estate and Common Curiosity

Schule Forsmannstraße and Studio Gourdin

 

Best use of typography

ADSS and Pink Green

High Liner Foods and WMH&I

LeShuttle and Landor

Memento and Pencil Studio Ltd

The Beams and Only

Theirworld and Saboteur

 

Best place or nation brand

Cayman Islands Government and we-do-co

City of Hateg, Romania and IOV & GMP

Knightsbridge Partnership and Anatomy

Norfolk Coast, Protected Landscape and Lantern

The Devonshire Group and Chatsworth with Pentagram

 

Best expression of a brand on social media channels

Seco and Interbrand

TikTok and MassiveMusic

 

PROCESS

 

Best external stakeholder relations during a brand development project

Aston Villa and Dragon Rouge

Cambridge Healthcare Research and UnitedUs

Robert Walters and we-do-co

 

Best implementation of a brand development project

ABB and Admind Branding and Communications

Acceleron and Admind Branding and Communications

dormakaba and Dusted

Oval Real Estate and Common Curiosity

Portugal dos Pequenitos and Kimpton Creative

Riverty and mReaction

 

Best localisation of an international brand

MetLife UK and Designate

Petit Bateau and Labbrand

 

STRATEGY

 

Best creative strategy (business)

Evero and CURIOUS

Tenzo and Design by Structure

The Jockey Club and Thisaway

Wiley-VCH and Industry

 

Best creative strategy (consumer)

Debra and Richards Dee

Eden Project and SomeOne

Kellogg's and Landor

Nicky – Sofidel and The Branding Letters

Team GB and Thisaway

 

Best creative strategy (corporate)

AerCap and Siegel+Gale

Bapco Energies and Interstate Creative Partners

Harlaxton and UnitedUs

Norfolk Coast, Protected Landscape and Lantern

SLB and BrandPie

 

Best brand evolution (business)

ADSS and Pink Green

AtkinsRéalis and Interbrand

British Beer & Pub Association (BBPA) and Brand Potential

Emerging Comms and The Pull Agency

Leathwaite and Dusted

 

Best brand evolution (consumer)

Eurostar and DesignStudio

Freja Foods and The Collaborators

Hermanos Colombian Coffee Roasters and Fellow Studio

LeShuttle and Landor

Serenata and LoveGunn

The Devonshire Group and Chatsworth with Pentagram

 

Best brand evolution (corporate)

FONDATION LENVAL and BrandSilver

La Redoute and Carré Noir

Nokia and Lippincott

Port Of Dover and Saboteur

Seco and Interbrand

SLB and BrandPie

 

Best strategic or creative development of a new brand

AtkinsRéalis and Interbrand

Bilbao and Touchideas

Health Equals and RBL Brand Agency

indu and The Yard Creative

Kraft Heinz (Las Chicas) and PB Creative

Renaiss Health and Dragon Rouge

 

Best development of a new brand within an existing brand portfolio

Formula 1 and Coley Porter Bell

Kraft Heinz (Las Chicas) and PB Creative

Profi Group Romania and Touchideas

 

Best naming strategy (new name)

Beacon Therapeutics and Dusted

Cair and JOOSNABHAN

CTX LAB and BrandSilver

Health Equals and RBL Brand Agency

Readerful and Baxter & Bailey

Zakoznami and Touchideas

 

Best naming strategy (rename)

Aton and TOTEM

Сімі and BNA

JUNE and BrandSilver

LeShuttle and Landor

Thames Water Ventures / Trinzic Group and Olix Consulting

The Amauris and Fabular

 

Best naming strategy (naming system)

Opcore and Nomen

Siemens Mobility GmbH and SSBC GmbH – Brand Naming Agency

YouSense and Nomen

 

TYPE

 

Best corporate rebrand following a merger or acquisition

Forvia and Carré Noir

Foundations and RBL Brand Agency

Qinecsa and Radley Yeldar

South East Technological University with Red Dog Design Consultants and MCCP

 

Best brand development project to reflect a change of mission, values or positioning (business)

Air India and FutureBrand London

Aton and TOTEM

Integral and Pink Green

Kringlan Mall and M Worldwide Ltd

PrestaShop and Lonsdale

Temenos and Principle

 

Best brand development project to reflect a change of mission, values or positioning (consumer)

Autopay and BNA

Freepik

Freja Foods and The Collaborators

NYO and SomeOne

Quarto and Pentagram

 

Best brand development project to reflect a change of mission, values or positioning (corporate)

Bapco Energies and Interstate Creative Partners

Curtins Consulting Ltd and USP Creative

National Gas and WPA Pinfold

SLB and BrandPie

ZSL and RBL Brand Agency

 

Best brand consolidation

Bapco Energies and Interstate Creative Partners

SLB and BrandPie

The Jockey Club and Thisaway

 

Best rebrand of a digital property

Akin and Living Group

Collection Pot and White Bear Studio

Leathwaite and Dusted

 

AUDIO

 

Best audio brand

Peter Schmidt Group and TRO Music, Sound and Voice for Brands

SANOFI and Sixième Son

THE AA and Sixième Son

The Sound of Raiffeisen Bank International and Sonicbrand

TikTok and MassiveMusic

Vitesco Technologies and why do birds

 

Best sonic brand activation

NOFO Hotel & Wine bar and Efterklang

Syngenta Group and why do birds

 

Best sonic brand evolution

Deutsche Bahn and why do birds

Deutscher Sparkassen- und Giroverband e.V. and MassiveMusic

 

WRAPPED

 

Best use of packaging (glass)

Bacardi Ltd. – Bombay Sapphire Premier Cru Tuscan Juniper and Knockout

Beefeater Gin and Boundless Brand Design

Campari and RobilantAssociati

Mars and Elmwood

 

Best use of packaging (print and card)

allplants and Pearlfisher

Kellogg's and Landor

Sipsmith and Pearlfisher

THRYVE | Iffco Plant-based Venture and WMH&I

 

Best use of packaging (other)

Bacardi Ltd. – Breezer and Knockout

Danone and Elmwood

Devoted Pet Foods and Pencil Studio Ltd

Freja Foods and The Collaborators

PepsiCo Design & Innovation – PepsiMax PopFizzAhh 2022

 

Best use of packaging (limited edition)

Bacardi Ltd. – Bombay Sapphire Basquiat Special Edition and Knockout

Diageo India and Butterfly Cannon

PepsiCo Design & Innovation – Lay’s – More Belgian Really Impossible!

Plymouth Gin and Boundless Brand Design

 

Best use of sustainable packaging

Brown Forman and Kheops

Colgate-Palmolive

PepsiCo Design & Innovation – Pepsi Max x Eintracht Frankfurt collaboration

 

SECTOR

 

Best visual identity from the automotive sector

AERO and Magpie Studio

BUGATTI Automobiles S.A.S. and Interbrand GmbH

The AA and Elmwood

 

Best visual identity by a charity, NGO or NFP

Debra and Richards Dee

INSPIRE and WMH&I

Theirworld and Saboteur

Unearthodox and Radley Yeldar

Vineyard Theatre and NB Studio

ZSL and RBL Brand Agency

 

Best visual identity from the education sector

Christ Church, Oxford and SomeOne

Harlaxton and UnitedUs

Oxford University Press – Readerful and Baxter & Bailey

Oxford University Press – Revise and Baxter & Bailey

South East Technological University with Red Dog Design Consultants and MCCP

Story School and Saboteur

 

Best visual identity from the energy and utilities sector

Bapco Energies and Interstate Creative Partners

Evero and CURIOUS

SLB and BrandPie

Thames Water Ventures / Trinzic Group and Olix Consulting

VEV and Designhouse

 

Best visual identity from the engineering and manufacturing sector

AAF (American Air Filter) and Move Branding

AtkinsRéalis and Interbrand

High Liner Foods and WMH&I

Nawa Technologies and Rokabye

Neal Jones and WPA Pinfold

Seco and Interbrand

 

Best visual identity from the farming and agricultural sector

Farmerline and NB Studio

First Milk and KISS Branding

Kramp and mReaction

Mahindra Group and Dusted

Niraj Valley Products and Rubikom

 

Best visual identity from the financial services sector

Aptia and Living Group

Autopay and BNA

Elkstone Partners and LoveGunn

Future Positive Capital and Pixelis

IP Group and Conran Design Group

Raiffeisen Bank International and FutureBrand London

 

Best visual identity from the FMCG sector

Colgate-Palmolive

Kraft Heinz (Las Chicas) and PB Creative

Mars and Elmwood

 

Best visual identity from the food and beverage sector

Campari and RobilantAssociati

Freja Foods and The Collaborators

Gervais and FutureBrand Paris

Kellogg's and Landor

Woven and Magpie Studio

ZUMA and CURIOUS

 

Best visual identity from the healthcare and pharmaceutical sector

Beacon Therapeutics and Dusted

Community Pharmacy England and IE Brand and Digital

Rayscape and Heraldist

Renaiss Health and Dragon Rouge

Together Health and The Space Creative

WS Audiology and FutureBrand London

 

Best visual identity from the industrial, basic materials, mining and extractives sector

AtkinsRéalis and Interbrand

NV Bekaert SA and Interbrand GmbH

OCI Global and RBL Brand Agency

Quor Group and Fellow Studio

Tata Steel Europe and Industry

 

Best visual identity from the lifestyle and wellbeing sector

Dense Hair Experts and KISS Branding

Ebbs & Flows and Kimpton Creative

Fresha and DesignStudio

Helsinki YMCA Support Foundation and Berry Creative

KOHO – go to nature and buero inaoakley

 

Best visual identity from the professional services (advisors and consultants)

AtkinsRéalis and Interbrand

Citris and Alkamee

Emerging Comms and The Pull Agency

Leathwaite and Dusted

Robert Walters and we-do-co

Wiley-VCH and Industry

 

Best visual identity from the professional services sector (legal and accountancy)

Akin and Living Group

Birketts and Industry

Nexia and Industry

 

Best visual identity from the property, construction and facilities management sector

AtkinsRéalis and Interbrand

Durkan Homes and Bell

Mecsia and Dusted

Oval Real Estate and Common Curiosity

Rapleys and Industry

Transport for London: Places for London and Pentagram

 

Best visual identity from the public sector

Foundations and RBL Brand Agency

The Royal Yorkshire Regiment and WPA Pinfold

Transport for London: Places for London and Pentagram

 

Best visual identity from the retail sector

Сімі and BNA

Dealz Poland and Touchideas

JOTT and Pixelis

Meltin(Pot) and SALT ON WAVES

Tom Gilbey and Saboteur

Webbs and The One Off

 

Best visual identity from the sports and leisure sector

Aston Villa and Dragon Rouge

Formula 1 and Coley Porter Bell

Manors and Stink Studios

Memento and Pencil Studio Ltd

Team GB and Thisaway

 

Best visual identity from the technology, media and telecommunications sector

Capital and Rokabye / adam&eveDDB

Future plc and Elmwood

Nokia and Lippincott

Pley and Essen International

Quarto and Pentagram

Steep and Essen International

 

Best visual identity from the transport and logistics sector

Air India and FutureBrand London

Eurostar and DesignStudio

InPost and Dragon Rouge

Mobico Group and Conran Design Group

Sanelo and LoveGunn

 

Best visual identity from the travel and tourism sector

Center Parcs Europe and DesignStudio

Holiday Best and Fellow Studio

Inghams and SomeOne

LeShuttle and Landor

Norfolk Coast, Protected Landscape and Lantern

Zakoznami and Touchideas

 

SPECIAL RECOGNITION

 

Brand strategist of the year

Silke Bochat – Formerly Colgate-Palmolive

Ian Firth – Bright Space

Rhiannon Lowe – RBL Brand Agency

 

Creative director of the year

Angus Hyland – Pentagram

Emma Overeem – Living Group

Scott Snashfold – BrandPie

 

Young contender of the year

Ali Al Amine – Mr B & Friends

Karoliina Helosuo – 400

Jamie Thorp – Reed Words

 

There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 17 April 2024.