Transform Awards MEA 2023 shortlist announced
The Transform Awards has proudly celebrated the transformative power of brand strategy, creativity and design in the Middle East and Africa for the past decade. Remaining the only awards programme in the region to do so, Transform magazine is delighted to once again announce this year’s shortlist.
In a memorable night at the V Hotel in Dubai last year, the very best projects in corporate and consumer-facing rebranding and brand development in the region faced off. The clear winner on that occasion, scooping up a remarkable five Gold awards as well as the highly coveted ‘Grand prix’, was AD Ports Group and Saffron Brand Consultants. Another big winner on the night, taking home ‘Best overall visual identity’, was Solitaire and Balcony8. With the bar set high for years to come, this year’s shortlisted projects will try to emulate the success of these two outstanding winners.
As always, all projects were assessed by our esteemed panel of judges. Hailing from a wide background of prestigious companies, from Sky News Arabia to PepsiCo to Etihad Airways, the judges carefully scoured each and every project before concluding their respective merits.
Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards, says, “For the past 10 years, the Transform Awards has benchmarked the best of brand strategy, creativity and design in the Middle East and Africa region. I would like to thank everyone who has supported the Transform Awards, whose work over that time has made it such an emphatic success. We look forward to welcoming everyone back to Dubai later this year and continuing our work in making this awards programme even better over the next decade.”
Additionally, Transform magazine is also excited to announce it will be hosting Transform Brand Summit MEA 2023, a two-day event on 24 May and 25 May in Dubai. Comprised of The Transform Conference and brand workshops, the event will be filled to the brim with inspiring speakers from the region, where the transformative power of brand strategy will be explored.
To be a part of this special event and for more information on it, please visit our dedicated Transform Brand Summit MEA 2023 page.
The winners of the Transform Awards MEA 2023 are set to be announced at the luxurious, five-star Raffles Dubai hotel on 24 May 2023. Reserve your table today.
The full shortlist is as follows:
CONTENT
Best use of a visual property
Al Hallab Street and The Creative Union
Dubai Holding and BOND
Hayat Biotech and Brand Lounge
Nakheel and Ochre
Radio Bahrain and Unisono
Sahtin Manage Restaurants and Trade and The Creative Union
Best brand architecture solution
Abdulla Al Ghurair Foundation and Brand Lounge
ADNEC Group and All About Brands
Dubai Holding and BOND
Katara Hospitality and Hilton with The Creative Union
Nakheel and Ochre
Best use of copy style or tone of voice
Careem and Mana Creative
Charles Zuber and Brand Lounge
Hayat Biotech and Brand Lounge
Otto and Ochre
Radio Bahrain and Unisono
Best brand experience
Charles Zuber and Brand Lounge
Chicos and Electric Brand Consultants
District 2020 and Ochre
Otto and Ochre
Right Grain and Gene Branding
Siemens and KNOW Creative
Best use of packaging
Charles Zuber and Brand Lounge
PepsiCo Design & Innovation – Pepsi MO Can LTO
PepsiCo Design & Innovation – Pepsi x MO
Best wayfinding or signage
Abu Dhabi Early Childhood Authority (ECA) and ADinB
Best use of audio branding
360 ONE and Ochre
Al Rajhi Bank and MassiveMusic
Aramco and MassiveMusic
SAUDI and Sixième Son
Best use of typography
Al Manahil Charitable Foundation and KEANE
Charles Zuber and Brand Lounge
Department of Culture and Tourism (DCT) & Abu Dhabi Arabic Language Centre (ALC) with ADinB
Ministry of Human Resources and Social Development (HRSD) and Zan
Nakheel and Ochre
Watania Takaful and OHI Leo Burnett
Best place or nation brand
Atlantis and FutureBrand
Bilaj Al Jazayer and Unisono
Sharjah Commerce and Tourism Development Authority and Skyne
Best expression of a brand on social media channels
Abu Dhabi Early Childhood Authority (ECA) and ADinB
Charles Zuber and Brand Lounge
Pizza Hut Middle East and Power League Gaming (PLG)
Radwa Nasraldin Shehab and Livingroom Communication
PROCESS
Best external stakeholder relations during a brand development project
Abdulla Al Ghurair Foundation and Brand Lounge
Charles Zuber and Brand Lounge
Family Development Foundation and ADinB
FANN Media Discovery Platform and Brand Lounge
Hayat Biotech and Brand Lounge
Best internal communications during a brand development project
Infracorp and Unisono
Morouj Commodities and Skyne
SOLV and ADinB
Best implementation of brand development project
Dibba Bay Oysters and Skyne
Dubai Holding and BOND
Family Development Foundation and ADinB
Best localisation of an international brand
Atlantis and FutureBrand
Franklin Templeton
STRATEGY
Best creative strategy
360 ONE and Ochre
Bilaj Al Jazayer and Unisono
Charles Zuber and Brand Lounge
FANN Media Discovery Platform and Brand Lounge
Impactiv and Brand Lounge
Nakheel and Ochre
Best brand evolution (business)
ADNEC Group, Capital Catering + Services and All About Brands
iLearningEngines and Liwa Content.Driven
Majan University College and Zeenah
Mubadala Energy and Omnia
Quantum ESCO Saudi and Skyne
Signature Living and Skyne
Best brand evolution (consumer)
FANN Media Discovery Platform and Brand Lounge
Freshqa and The Creative Union
Morouj Commodities and Skyne
Watania Takaful and OHI Leo Burnett
Best brand evolution (corporate)
Abdulla Al Ghurair Foundation and Brand Lounge
ADNEC Group and All About Brands
Al-Dabbagh Group and Bladonmore
Morouj Commodities and Skyne
Nakheel and Ochre
OHI Group and OHI Leo Burnett
Best strategic or creative development of a new brand
Al Manahil Charitable Foundation and KEANE
Beban and Limefish Design
Charles Zuber and Brand Lounge
Impactiv and Brand Lounge
Ministry of Culture and Accenture Song Middle East
Otto and Ochre
TGT Diagnostics
Best development of a new brand within an existing brand portfolio
Abu Dhabi Early Childhood Authority (ECA) – Child Data and ADinB
Abu Dhabi Early Childhood Authority (ECA) – Leaders for Impact and ADinB
AL MASAOOD – SHAMS+ and All About Brands
Dubai Holding and BOND
Ministry of Culture and Accenture Song Middle East
TGT Diagnostics
Best naming strategy
360 ONE and Ochre
Aid and Zan
Beban and Limefish Design
Dubai Holding and BOND
Right Grain and Gene Branding
SOLV and ADinB
TYPE
Best corporate rebrand following a merger or acquisition
Franklin Templeton
Watania Takaful and OHI Leo Burnett
Best brand development project to reflect a change of mission, values or positioning
Abdulla Al Ghurair Foundation and Brand Lounge
ADNEC Group and All About Brands
Franklin Templeton
OHI Group and OHI Leo Burnett
Yaqeen Capital and Skyne
Best brand consolidation
Amriya Group and Interstate Creative Partners
Best employer brand
Dubai Airports and KNOW Creative
Zan
SECTOR
Best visual identity by a charity, NGO or NFP
Abdulla Al Ghurair Foundation and Brand Lounge
Ghoroos and Zan
Islamic Solidarity Fund for Development and Proctor & Stevenson
Best visual identity from the education sector
APG School and inovaline
FANN Media Discovery Platform and Brand Lounge
Majan University College and Zeenah
Best visual identity from the energy and utilities sector
AL MASAOOD – SHAMS+ and All About Brands
Mubadala Energy and Omnia
TGT Diagnostics
Best visual identity from the financial services sector
360 ONE and Ochre
Argos Expertise Comptable and ADinB
First Abu Dhabi Bank and FutureBrand
Infracorp and Unisono
Watania Takaful and OHI Leo Burnett
Zenda and KNOW Creative
Best visual identity from the FMCG sector
Morouj Commodities and Skyne
Sahtin Manage Restaurants and Trade and The Creative Union
Best visual identity from the food and beverage sector
ERTH Restaurant and Latitude
Hilton Garden Inn – Together&Co and KEANE
Morouj Commodities and Skyne
PepsiCo Design & Innovation – 7UP x Ramadan 2022
Right Grain and Gene Branding
Tan Cha and KEANE
Best visual identity from the healthcare and pharmaceutical sector
Aid and Zan
Hayat Biotech and Brand Lounge
Best visual identity from the professional services sector
ADNEC Group, Capital Catering + Services and All About Brands
ALN with Brand Husl and The Contented Agency
Best visual identity from the property, construction and facilities management sector
Al Manahil Charitable Foundation and KEANE
Amriya Group and Interstate Creative Partners
Edamah and Unisono
Nakheel and Ochre
Saada and Unisono
Signature Living and Skyne
SOLV and ADinB
Best visual identity from the public sector
Family Development Foundation and ADinB
Great Arab Minds and Abjad Design LLC
Ministry of Culture and Accenture Song Middle East
Tamkeen
Best visual identity from the retail sector
Charles Zuber and Brand Lounge
Dubai Holding and BOND
Best visual identity from the sports and leisure sector
Bahrain Rugby Federation and Unisono
Seef and Unisono
Yabeela and Unisono
Best visual identity from the technology, media and telecommunications sector
Beban and Limefish Design
Department of Culture and Tourism (DCT) & Abu Dhabi Arabic Language Centre (ALC) with ADinB
FANN Media Discovery Platform and Brand Lounge
iLearningEngines and Liwa Content.Driven
Ministry of Culture and Accenture Song Middle East
Radio Bahrain and Unisono
Best visual identity from the transport and logistics sector
Careem and Mana Creative
Otto and Ochre
Best visual identity from the travel and tourism sector
ADNEC Group and All About Brands
Atlantis and FutureBrand
Bilaj Al Jazayer and Unisono
Earth Hotels and Sputnik Floyd
Katara Hospitality and Hilton with The Creative Union
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 24 May 2023.
