Transform Awards MEA 2024 proud to open for entries

The Transform Awards is the only awards programme in the region which celebrates the transformative power of brand strategy, creativity and design. It recognises best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation throughout the Middle East and Africa.

The most recent edition of the awards evening saw Charles Zuber and Brand Lounge crowned the big winners of the night, picking up the sought after ‘Grand prix’. Along with also winning a further four Golds, two Silvers and three Bronzes, the “daring” project blew judges away. With the benchmark for entries now higher than ever, which project will emulate the success of Charles Zuber and Brand Lounge in 2024?

Transform’s panel of judges will, as always, be formed by independent experts in the world of branding, marketing and corporate communications. Assessing best practice in strategy, execution, content and evaluation, they will create a shortlist of the best projects entered.

Entries will be accepted until 14 December 2023, with a late entry deadline applying onwards until 18 January 2024. Transform magazine subscribers can benefit from a $150 discount on total entry cost and receive a fifth entry for free by applying by the 2 November early entry deadline. Meanwhile, non-magazine subscribers can apply by the same deadline to receive $100 off the total entry cost. You can subscribe to the Transform magazine here.

The full list of fees can be found here. To help you craft your winning submissions, download the entry guide.

The full list of categories and their definitions can be found below and on the dedicated categories page. Any further questions about Transform Awards MEA can be sent to Lauren Ditcher who will be happy to assist.

 

Content

Best use of a visual property

Best brand architecture solution

Best use of copy style or tone of voice

Best brand experience

Best use of packaging

Best wayfinding or signage

Best use of audio branding

Best use of typography

Best place or nation brand

Best expression of a brand on social media channels

 

Process

Best external stakeholder relations during a brand development project

Best internal communications during a brand development project

Best implementation of a brand development project

Best localization of an international brand

 

Strategy

Best creative strategy (business)

Best creative strategy (consumer)

Best creative strategy (corporate)

Best brand evolution (business)

Best brand evolution (consumer)

Best brand evolution (corporate)

Best strategic or creative development of a new brand

Best development of a new brand within an existing brand portfolio

Best naming strategy (new name)

Best naming strategy (rename)

 

Type

Best corporate rebrand following a merger or acquisition

Best brand development project to reflect a change of mission, values or positioning

Best brand consolidation

Best rebrand of a digital property

Best employer brand

 

Sector

Charity, NGO or NFP

Education

Energy and utilities

Engineering and manufacturing

Farming and agricultural

Financial services

FMCG

Food and beverage

Healthcare and pharmaceutical

Industrial and basic materials

Lifestyle and wellness

Mining and extractives

Professional services

Property, construction and facilities management

Public

Retail

Sports and leisure

Technology, media and telecommunications

Transport and logistics

Travel and tourism

 

Special recognition

Brand strategist of the year

Creative director of the year

Young contender of the year