Transform Awards North America 2023 shortlist announced
Transform magazine is proud to announce its award programme is set to celebrate the transformative power of rebranding and brand development in the continent of North America for a ninth consecutive year.
Last year’s Transform Awards North America underpinned the ever-improving quality of brand design in the region. The bar for entrants this year was set sky high by the likes of the 2022 ‘Best overall visual identity’ winner Identec Solutions and GW+Co and ‘Grand prix’ champion The Armory Show and Brunswick Creative.
Hoping to emulate the success of previous winners, entrants who made the cut for the 2023 shortlist have been announced. There is set to be fierce competition in a number of hotly contended categories including 'Best use of copy style or tone of voice,' 'Best use of audio branding' and 'Best creative strategy.'
Each entry was examined by a panel of expert judges who hailed from amongst the region’s top companies including Morgan Stanley, Major League Soccer (MLS) and Liberty Latin America. The judges focused on creativity, innovation, strategic excellence and implementation when determining the best entries throughout each category.
"I would like to extend my congratulations to everyone who has been shortlisted for the Transform Awards North America 2023. We have a number of wonderful entries this year who have set the bar in delivering excellence in the transformative power of brand strategy and design. We look forward to celebrating the success of the shortlisted companies in New York City in October," says Andrew Thomas, Publisher of Transform magazine and founder of the Transform Awards.
The winners of the Transform Awards North America will be announced at the prestigious Edison Ballroom in New York City on October 10. Reserve your table now.
The complete shortlist is as follows:
CONTENT
Best use of a visual property
Akin and Living Group
DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Mastercard and Design Bridge & Partners
PA Consulting and SomeOne
Schonfeld Strategic Advisors and Prophecy
Union Square Hospitality Group and Prophecy
Best brand architecture solution
Envu and HLK
GE Aerospace and Interbrand
Morningstar and Creative Business Company
SAP
Textron Aviation and Brunswick Creative
UL Enterprise and Siegel+Gale
Best use of copy style or tone of voice
AllianceBernstein and Living Group
Brightwild and Matchstic
Eric Schmidt Futures & Covid Crisis Group and Prophecy
FanDuel and Interbrand
GE Vernova and Interbrand
PA Consulting and SomeOne
Snowflake and Skona Advertising
Best brand experience
ANSA Bank and Brandology Amsterdam
Discount Tire and ChangeUp
INTERAC and Sixième Son
James B. Beam Distilling Co. | Beam Suntory and LOVE.
Microsoft – FROM BEACH HOUSE TO SEA OF IMAGINATION
Nokia and Lippincott
Best wayfinding or signage
Metropolitan Transportation Authority (Owner) and Via Collective, Incorporated
NSI Industries and BOLTGROUP
Best use of audio branding
DraftKings Network with Sonic Lens and Makerhouse (A Hogarth Studio)
General Mills / Totino's Pizza Rolls and Made Music Studio
Philadelphia Cream Cheese and amp
TaxAct and Sixième Son
TikTok and MassiveMusic
YouTube and Antfood
Best use of typography
Envu and HLK
Invited Clubs and WANT Branding
PepsiCo Design & Innovation – Cheetos New Typeface
Best expression of a brand on social media channels
Aecon Group Inc.
TikTok and MassiveMusic
PROCESS
Best internal communications during a brand development project
Boldyn Networks and Landor & Fitch
Everest Group Ltd. and Bladonmore
Best implementation of brand development project
Akin and Living Group
Colgate-Palmolive Company
GE Aerospace and Interbrand
GE HealthCare and Interbrand
Textron Aviation and Brunswick Creative
Unisys and Landor & Fitch
STRATEGY
Best creative strategy
Callstack and Creative Business Company
FanDuel and Interbrand
Martin Guitar and Coley Porter Bell
Mastercard and Design Bridge & Partners
Union Square Hospitality Group and Prophecy
Unisys and Landor & Fitch
Best brand evolution (business)
Bat Conservation International and BRIGADE
BitSight and Prophet
Cielo and Heavenly Group
Halliburton Labs and Coley Porter Bell
Holman and Starfish
Union Square Hospitality Group and Prophecy
Best brand evolution (consumer)
Carib Brewery and Brandology Amsterdam
Coppertone and Pearlfisher
FanDuel and Interbrand
PepsiCo Design & Innovation – 7UP Global Brand Restage
PepsiCo Design & Innovation – Mirinda Global Restage
Tin Pot Creamery and Allison+Partners
Best brand evolution (corporate)
GE Vernova and Interbrand
Microsoft
Monigle
Q4 and Thackway McCord
Unisys and Landor & Fitch
Woodward and Monigle
Best strategic or creative development of a new brand
American Pet Nutrition and Smith Design
Dawn House and Northbound
DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Fullsight and Catchword branding
Hippo Harvest and Landor & Fitch
Poppulo and Monigle
Best development of a new brand within an existing brand portfolio
Colgate-Palmolive Company
DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
GE Vernova and Interbrand
Mineral and Prophet
VIU by HUB and McMillan
Best naming strategy (new name)
Circana and Landor & Fitch
Envu and HLK
GE Vernova and Interbrand
Livian and Siegel+Gale
Oleria and Northbound
The Rover Hotel and Might & Matter
Best naming strategy (rename)
Boldyn Networks and Landor & Fitch
Educational Development Corporation (EDC) and Catchword branding
Upbound Group, Inc. and Interbrand
Vialto Partners and Prophet
Best naming strategy (naming system)
Autodesk and Prophet
Morningstar and Creative Business Company
TYPE
Best corporate rebrand following a merger or acquisition
Broadview Federal Credit Union and Tenet Partners
Chronicle and McMillan
Circana
Oportun and Lippincott
Protocall and Fazer
SC Labs and McMillan
Best brand development project to reflect a change of mission, values or positioning
Akin and Living Group
BorgWarner and Siegel+Gale
GBTA (Global Business Travel Association) and Sustena, a Pariveda company
GE Aerospace and Interbrand
GE Vernova and Interbrand
Q4 and Thackway McCord
Best brand consolidation
Bridgeway and Sustena, a Pariveda company
Holman and Starfish
Textron Aviation and Brunswick Creative
Best rebrand of a digital property
AdeptID and 8 Point Studio
Akin and Living Group
Jacobs and Siegel+Gale
MGAC and DeSantis Breindel
Microsoft
TelevisaUnivision: ViX Streaming Brand and Interbrand
Best employer brand
Intuitive and Ph.Creative
Wesco International, Inc. and Joe Smith Brand Consultancy
WRAPPED
Best use of packaging (glass)
Bacardi Ltd and Knockout
Carib Brewery – BLUE and Brandology Amsterdam
Carib Brewery – Caribé and Brandology Amsterdam
Diageo and Design Bridge & Partners
Best use of packaging (print and card)
Colgate-Palmolive Company
Diageo and Design Bridge & Partners
Tin Pot Creamery and Allison+Partners
Best use of packaging (other)
Hippo Harvest and Landor & Fitch
Monday Night Brewing and Matchstic
PepsiCo Design & Innovation – Gatorade x Serena Gx Bottle
PepsiCo Design & Innovation – Gx Fuel Tomorrow Collection – Fall Edition
PepsiCo Design & Innovation – Gx Fuel Tomorrow Collection – Summer Edition
Wild Harvest and Pearlfisher
Best use of sustainable packaging
ASICS and SGK Inc
Unilever and JDO
SECTOR
Best visual identity by a charity, NGO or NFP
Camp Starfish and Embark
Human Rights First and Matchstic
The Kabuki Foundation and CBX
Best visual identity from the education sector
Alice L. Walton School of Medicine Coley Porter Bell
Educational Development Corporation (EDC) and Catchword branding
Lumen Learning and Agenda
Best visual identity from the energy and utilities sector
Exelon and Siegel+Gale
GE Vernova and Interbrand
Halliburton Labs and Coley Porter Bell
Best visual identity from the engineering and manufacturing sector
GE Aerospace and Interbrand
Martin Guitar and Coley Porter Bell
Textron Aviation and Brunswick Creative
Best visual identity from the farming and agricultural sector
California Giant Berry Farms and Curious Plot
Hippo Harvest and Landor & Fitch
Summit Sustainable Ingredients / Amber Wave and Curious Plot
Best visual identity from the financial services sector
AllianceBernstein and Living Group
ANSA Bank and Brandology Amsterdam
Bakkt and Agenda
Mastercard and Design Bridge & Partners
Raiz and Monigle
VIU by HUB and McMillan
Best visual identity from the FMCG sector
American Pet Nutrition and Smith Design
Hippo Harvest and Landor & Fitch
Michiru and JDO
Best visual identity from the food and beverage sector
Brasserie Laurel and McMillan
Monday Night Brewing and Matchstic
PepsiCo Design & Innovation – Sabritas World Cup
Roland Foods and Pearlfisher
South Chicago Packing and CBX
Tin Pot Creamery and Allison+Partners
Best visual identity from the healthcare and pharmaceutical sector
Emerson Health and Monigle
MindSight and Fazer
Pelago and A LINE
ScionHealth and BrandPie
SCYNEXIS and BrandPie
Wholemind Psychology and L&R
Best visual identity from the industrial and basic materials sector
Americase and MonogramGroup
Border States and Joe Smith Brand Consultancy
Dow Inc. and Tenet Partners
Best visual identity from the lifestyle and wellbeing sector
Coppertone and Pearlfisher
Dawn House and Northbound
The House of Cannabis NYC (THC NYC) and Base Design
Best visual identity from the professional services sector (advisors and consultants)
Joe Smith Brand Consultancy
Milliman and Agenda
National Mining Association
Union Square Hospitality Group and Prophecy
Best visual identity from the professional services sector (legal and accountancy)
Akin and Living Group
Cork Gully and Living Group
Best visual identity from the property, construction and facilities management sector
Invited Clubs and WANT Branding
The Davis Companies and DeSantis Breindel
Best visual identity from the public sector
Eric Schmidt Futures & Covid Crisis Group and Prophecy
U.S. Army and Team DDB
Best visual identity from the sports and leisure sector
DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
FanDuel and Interbrand
Martin Marietta and Tailfeather
Wahoo Sports Science Center and 3D Identity | elements
Best visual identity from the technology, media and telecommunications sector
AdeptID and 8 Point Studio
Callstack and Creative Business Company
Nokia and Lippincott
Poppulo and Monigle
TelevisaUnivision: ViX Streaming Brand and Interbrand
Unisys and Landor & Fitch
Best visual identity from the transport and logistics sector
Holman and Starfish
Textron Aviation and Brunswick Creative
Best visual identity from the travel and tourism sector
Brightwild and Matchstic
The Rover Hotel and Might & Matter
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on October 10, 2023.
Transform’s Brand strategist of the year, Creative director of the year and Young contender of the year will also be revealed on the night.
