UK’s Official Charts undergoes brand and digital platform redesign

In a bid to appeal more to Gen Z, the Official Charts’ rebrand was crafted by English branding and web design firm Electric Mustard. Including digital-first colours and a bold new font, the Official Charts hopes its new identity plays into its evolution of becoming a future-looking consumer media brand.

By also developing a consumer digital platform, OfficialCharts.com, the brand hopes to bridge the gap between chart website and contemporary streaming platform.

Its revised colour palette, which features cobalt blue, pink and off-white, is complemented by Graphik, an impactful new font. Meanwhile, its logo has been updated for the first time since 2011. The changes to its signature ‘arrows and 1’ icon include the hollowing out and rotation of the Number 1 to align with the Number 1 Award.

Aiming to evoke ‘Gen Z with a hint of nostalgia’, Electric Mustard’s work also includes a warm off-white base along with the introduction of a suite of fun, brightly-coloured digital stickers and emojis.

Todd Sayer, CEO and creative director at Electric Mustard, says, “The Official Charts and Official Charts Company straddles consumers, artists and business clients alike. Its identity needs to be versatile to span these different audiences and environments.

“The new look is bold, authoritative and it goes without saying that it's an honour to have the opportunity to work on something with such heritage and stature. The Official Chart has played a significant role in our lives and British culture, it's amazing to be a small part of its continued legacy.”