U.S. Army logo rebranded for first time in two decades
![New Logo (1)](/media/14457/new-logo.png?anchor=center&mode=crop&width=665&rnd=133250912300000000&bgcolor=ffffff)
Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans. Siegel+Gale partnered with worldwide advertising agency DDB (which led the account) to create a brand transformation that reimagined the design of the iconic five-point star logo.
![alt](/media/14455/us-army.jpg?anchor=center&mode=crop&width=0&height=0&rnd=133245556970000000&bgcolor=ffffff)