50,000feet design commemorates Philippe Petit’s Twin Towers highwire walk anniversary

The 50th anniversary event, named Towering!!, featured the French highwire artist recreating his World Trade Center walk from 1974, this time performing at The Cathedral Church of Saint John the Divine in Manhattan, New York City. Global brand consultancy 50,000feet collaborated with 74-year-old Petit to devise the lifetime event’s visual identity.