Ascend Studio reveals ‘cutting-edge’ brand identity for Automated Architecture

AUAR, a series A stage start-up that constructs houses with robotics and AI, has launched a rebrand as part of Ascend Studio’s Worldfirst Brand Accelerator Programme. The aim behind the redesign was to provide AUAR with a strong identity that would present the company as both environmentally conscious and design-focussed. Its brand idea, 'The building blocks of a better future', led to a brand identity that combines its cutting-edge automation with a human narrative. Ascend Studio’s animation, copywriting, guidelines and social templates have provided AUAR with a new visual message that reflects the company’s mission to build ‘a better way to inhabit planet earth’.