Australian private wine tour and driver service undergoes playful rebrand

MR Pick Me Up, which operates south of Perth in the Margaret River region in western Australia, required a change from its tired, unclear messaging. It sought the help of packaging and brand design specialists Simon Pendry Creative to craft a positive change in an industry which often takes itself too seriously.

With the company providing bespoke private wine tours and driver services, it needed a new brand which could aptly elevate people’s perceptions of its offerings. The old brand messaging was ditched in favour of a new personality which balances professionalism and expertise.

The revised identity also adds greater clarity of MR Pick Me Up’s primary service: wine tours. This was achieved by crafting a new logo which combines a chauffeur’s hat with a wine glass which also communicates its friendly and upbeat approach to tours.

MR Pick Me Up’s owners say, "We asked Simon Pendry Creative for an impactful redesign of our brand. One that would positively shift the consumer's perception of MR Pick Me Up, and clearly communicate that we are a professional wine tour service... that still has a bit of personality and a sense of fun. They certainly delivered, cheers!"