Brand new design for non-alcoholic beer Nialas: Latitude

Creative agency Betty and its design practice Favorite Child completed a project just in time for ‘Sober October’ on behalf of Nialas, Summit Brewing’s line of non-alcoholic beer. The design concept for the lager-style product Latitude plays on ‘The Trailblazer’, with cans featuring silhouettes of hikers planting a flag at the forefront of a landscape that is full of sun and liveliness, encouraging potential consumers to explore a new category: NA beer. While the NA beer market is in steady growth, with US sales up 29% in 2023, Summit intends to show beer drinkers with this rebrand that this alternative can be just as flavoursome as alcoholic beverages.