Budapest fashion house Nanushka unveils rebrand

London-based creative studio Any Other Name partnered with Nanushka to launch a rebrand that balances both the traditional and modern. The project features new assets across various brand touchpoints such as a new logo, a series of motifs and ready-to-wear design details. A heightened sensory experience is at the core of all assets, with consumers invited to engage with the brand in a manner that evokes the materiality central to Nanushka’s identity. The sense of ritual and refinement is complemented with its use of eco-conscious and sustainable packaging.